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Essays 1381 - 1410

Reactions to Change

In many cases of change employees may not react in a positive manner. The writer considers some of the less positive reactions, su...

Developing a New Marketing Strategy for Popchips

Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...

Case Management Ethics and Multiculturalism

In a paper of five pages, the writer looks at case management ethics. Examples are provided through a hypothetical personal histor...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Advanced Practice Nursing, Various Issues

This research paper offers discussion of a various issues that pertain to advance practice nurses (APNs), such as their involvemen...

Scope of Practice and APN Roles

This research paper presents an examination of nursing empirical literature that covers a number of issues relevant to advanced pr...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

Teaching Marketing

The writer looks at two issues associated with the teaching of marketing. The first considers the role of marketing in terms of su...

Hospital Conflict

This research paper is written as a journal account that records the response of the writer, who has been assigned to handle a hos...

Strategic Plan for Miller Lite

2012a). In 1970, Philip Morris companies bought Miller Brewery Company. Light beer was first introduced by Miller in 1975. It s...

THE DISMAL CITY CASE STUDY

police force to become die-hard friends. So the next step is to take small steps - rather than simply introducing a commun...

Nestlé's Global Strategy

of individuals reach ages at which they consume fewer calories and less pre-prepared food. The student writing on this topic shou...

A Quantitative Measurement of Success in the Engineering Industry

randomly selected 27 electrical contractors across the United States based on a response criterion. The authors used a two-stage...

Assessing HSBC's Marketing

What changes have occurred and how might those changes be attributed to marketing efforts? * PEST analysis. This is assessment fr...

The Problems at Segway

the public were just not ready for such a different product (Kher 48). However, there are many revolutionary products introduced t...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Organizational Change and Cultural Diversity

to cultural differences. The paper also discusses the McKinsey 7 S model for change, which can be very useful to managers. The pa...

Important Issues in Project Management

role of the project manager? * Are there differences in the skills needed by project managers undertaking different types of proje...

Integration and Convergence in the Real Estate Markets

pierces are moving downwards the developing areas, or areas that are catching up, this may be the furtherance of convergence of th...

Competition and Concentration

if national or even regional barriers. Competition policies and controls are also managed in the same way, on a national or region...

OPERATIONS MANAGEMENT - AN ANALYSIS

efficient and cost-effective manner. A Definition Before discussing the necessity of researching operations management, ...

United States Insurance Industry Marketing Efforts

be different (Webber, 2001). This is especially challenging for companies that wish to promote a standardized level of service and...

How Apple Has Marketed the iPod

be expected that the marketing would reflect this family of products, reflecting the aspiration lifestyle they seek to promote; wi...

Implementing a Long Term Quality Management Strategy at Hotel Escargo

service environment and the role of the employees is of paramount importance, as they are a key element in the provision of the se...

Foundation for Selection Process

job, how persons fit the structure of the job, and the education and other qualifications needed for success (Management Study Gui...

Macro-Factors that May Impact On The iPad Market And Marketing

a high level of styling and the marketing had allowed it to gain a dominant market share; in 2011 the product was able to gain 73....

Marketing of the iPad

are the loyal Apple followers, who are likely to have one or more existing Apple products, such as a iPod or an iPhone, the firm h...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Marketing Mix Overview - Amazon.com

too differentiated from that of its competitors. Figures show that the company bought nearly 5 billion ad impressions online durin...