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Essays 121 - 150

Using Incentives and Rewards Online

consumers in an effort to more effectively hone their advertising messages to their target audiences. Sites such as Coolsavings.c...

Business Ethics (Annotated Bibliography)

in Distribution. European Journal of Marketing, 23 (2), p. 123- 129. Authors define and address the concept of "channel cheati...

Marketing the Toshiba Tablet PC

experience with the units. The market that the manufacturers want to attract is the consumer market, which may also include the...

Conrad Restaurants Ltd. Marketing Plan

now the ratio is 600 residents for every restaurant. The area has a high level of non residents which explains the very low ratios...

Ice Cream Machine Sales Plan

ice cream market, there has also been a shift in the type of demand that is seen, with a greater level of demand for home products...

China and IKEA

such the company may also look at increasing the number of the potential target market visitors that they can get to visit the sto...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

Leadership Theories

people and meanings including emotions, while managers work at a lower level of emotion and do not look for meaning, focusing on t...

Bennis and Nanus and Kouzes and Posner

Most academics promote the premise that one is born with leadership ability or not but management can be taught. When he discusse...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

Reactionary Strategizing - Target and Walmart

businesses in question, setting up the rest of the paper. Target Corporation enjoys a position as one of the largest retail chains...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

Nursing Leadership, an Interview

This essay presents an example paper that students can use as a guide in writing about an interview that with a nursing leader. Th...

The Greatest Military Leader

One of the leaders who is always mentioned when discussing leaders in general and military leaders, in particular, is George S. Pa...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...

New Product Market Analysis

?255 in 2001, this was also a slight increase on 2000 (Euromonitor, 2003). Of these sales, nearly 30% of the total purchases were...

Microbrewery Marketing

for this particular company would likely be older college students (who can drink), single adults who have just graduated from col...

Bollards and Marketing

does not take off a layer of paint and expose the inner metal. Here, if there is damage there is not an increased weakness. This m...

Marketing Plan for Flavored Milk Manufacturer

and juice drinks to sodas. Children, not liking the bland taste of milk, preferred the sweeter taste of the competitive juice drin...

Traditional to Customer Targeted Marketing Movement

2004). However, many companies are finding that the traditional marketing mix just doesnt work any more, partly because co...

Nike Consumer Behavior

used to be an otherwise a forbidden zone in advertising. In the beginning, advertisers had not yet learned to manipulate the publ...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Leaders Must First be Followers

One of the issues that has arisen in the last several years has to do with whether an effective leader also needing to be an effec...

Leading Diverse Groups

A leader will not be successful working with multicultural groups before he or she is aware of their own biases. These leaders nee...

Entrepreneurial Small Business Marketing and Advertising Plan

coming up with that product or service, than letting the market know that this product/service is available. This is about determi...

How Group Leader Demonstrated Skills

This essay discusses the actions, skills, and knowledge of a group leader. It was a virtual higher education team, thus, these ski...

Hackers Against Retail Stores

This essay focuses on the hackers that were able to access credit card data and information from Target's network. The paper repor...

Tourism Communication Strategies

order to create appeal. Tourism may be a growing industry, but it is one that is made up almost entirely of discretionary...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...