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Essays 361 - 390

Media's Global 'Americanization'

Clearly, to some extent, the media is American because there is American dominance in the world and American products and attitude...

Gunmen at Columbine High School and the Media's Influence

In six pages this paper presents the argument that media in the forms of music and cinema strongly influenced the Columbine High S...

Diplomacy and the Media's Effects

In eleven pages this paper examines how diplomacy is influenced by the mass media in a consideration of such topics as Jesse Jacks...

Media's Gender Bias and the 'Smurfette Principle'

"Blue," the dog is a female. The Smurfs have a cast of all males except for one Smurfette. The roles these characters...

Media's Role in the Divorce and Death of Princess Diana

In fourteen pages this paper considers the question 'Where does responsible journalism end and dangerous exploitation begin?' with...

Public Opinion and the Media's Role

According to the scholars who research this topic, the media is responsible for presenting to the public a variety of issues that ...

Life and Media's Influence

Rush Limbaugh commentaries? How do the politics of their state influence the television coverage of certain issues compared to how...

Public and Mass Media's Influences

it to satisfy the many demands, and constrained by the social constructs that maintain any society (Glover, 1984). Here we may arg...

Mass Media's Impact on Advertising

This paper examines the ways in which mass media effects advertising. This nine page paper has six sources listed in the bibliogr...

Presidential Primaries of 1996 and 2000 and the Media's Coverage of Them

22). Four years later, as we stand on the verge of electing the candidate who will lead America into the 21st century, Clinton ha...

Being There by Jerzy Kosinski and Media's Social Role

him as the "log-cabin-and-hard-cider" candidate and Van Buren as an aristocrat and a representative of the upper classes (Holme, 1...

Media's Role in Teenage Girls with Eating Disorders

A girl or young woman begins to systematically starve herself and sometimes exercise compulsively as well. Her weight falls and he...

Media's Evolution and Impact

In fourteen pages the evolution of the media and its effects on people are discussed. Seven sources are cited in the bibliography...

Mass Media's Influence on Public Opinion

as "the exceptional event," which makes "coups and catastrophes" newsworthy (Alleyne 3). However, there is also considerably discr...

Comparing Marketing Strategies and Campaigns of a Multinational and a Local Business; Häagen-Dazs and Hilltop Farm Ice Cream

in a range of retail outlets and supermarkets as well as the presence of more than 850 shops in more than 50 countries. The fir...

The Potential of the Energy Drink Market

already competes with. The major competitor is Red Bull, which has 43% of the market in terms of dollar sales and 30% in terms of ...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Market Research

The use of focus groups following on from the distribution and collection of information from question as would facilitate an in-d...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

Marketing the Blackberry Storm

sold (Kotler, 2003) When considering the product in terms of consumer goods and has been the development of a number of classific...

Marketing Coca Cola in the National and International Market; Influences, Impact of Technology and Role of Social Responsibility and Ethics

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...

MARKETING, HEALTH CARE AND ETHICS

outgoing because of the particular medication. And yes, the commercials list the side effects, but usually as an afterthought. Bec...

The Impact Of Economic Change On The Capital Markets With Reference To Bull And Bears

but the recovery would be long for those that still had money in the stock market during the crash. It would be 1956 before the sa...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Selling Luxury Cars in China

The Chinese market for luxury cars is increasing. The writer looks at factors which are impacting on the market and the way demand...

A Strategy to Market Air Travel Services for Pets

The writer presents an outline strategy to market a new service offered by an airline, to facilitate the carriage of pets in the m...

Website Analysis - Amazon.Com

is even one for groceries. So, when someone exclaims that Amazon.com has become an everything store, they are very close to be acc...

Opening IHOP in Germany

is a market that is accessible, IHOP may have a great potential in this market. One of the largest countries in Europe is Germany;...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

Presentations of the Media in Film

indicates that a well-written interview with Williams could show that the murder was not premeditated, but due to his psychologica...