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Essays 31 - 60
In one page the article entitled 'Ensuring Excellent Selling' that appeared in Sales and Marketing Management in which techniques ...
In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...
In a paper consisting of five pages marketing a paint roller cleaner that is easy to use is examined through a one week product de...
This five page paper describes an anonymous company's sales presentation and includes discussions of plans featuring sample cost a...
This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...
kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...
model. The decision has been made to retain the model of the hard sided case, even though there is a movement towards a frame wi...
support a football club; they will purchase tickets for the games of their top placing, which may be tickets from the home stadium...
Marketing is an essential part of business, it is particularly important for new firms competing against dominant well establishe...
54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...
chance that the watch will pass the certification. This is a doubling of the chances of failure from 1 in 3 to 2 in 3, and as such...
The writer discusses the different approaches to business that the high-tech firm may adopt, including a product orientation, mark...
(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...
decline with an 18.6% fall in sales compared to 2007, with only 63,225 new registrations that month (BBC News, 2008). This was the...
There is an increased use of MP3 players, and new mobile phone models are entering the market which are capable of downloading mus...
participants leads to a situation where, at any point in time, actual prices of individual securities already reflect the effects ...
drivers, with cards segmented by size and style into generally accepted segments or categories (Kotler, 2003; Hooley et al, 2003)....
any competitive advantage is that you to stop. It appears that Newborn Ltd has a fairly strong business model, and have a p...
undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...
the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...
Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...
and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...
its primary employers consist of various industries and manufacturers. In 1995 the population of Paducah itself was 26,749 (Kentu...
over the female, with then romanticised image supported by the softer focus and warm colour, associating the myth and the emotions...
the edge on its rivals. For example, if there are two products which are very similar, neither has the advantage, but if one looks...
The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...
The writer looks at the fictitious case of Kudler Fine Foods, assessing the way a marketing campaign to support internet sales may...
In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...
In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...
In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...