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Essays 661 - 690

Organizational Marketing Profitability and Market Orientation

p. 36; see also Cooper, 1994). In other literature, the definitions go somewhat deeper. According to Kohli and Jaworski, t...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Societal Marketing and Green Marketing

of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Forecasting for a Fast Food Outlet

and ice creams sold in the summer, this looks at the trends rather than just the past performance. Regression analysis takes th...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Can Kodak Survive its Transformation?

"do the right things," rather than only "doing things right" (Juran quoted in Zwetsloot, 2003). One of these "right things" is it...

Internet Usage by Two Companies - Gateway 2000 and DLJ Direct

taking itself too seriously and has collectively remembered to have fun in business as well as build profitability. All com...

Covey's "The 7 Habits Of Highly Effective People" - Applying It To Side Street Boutique

detrimentally impact everyone elses needs. This insight is akin to reviewing ones character and ironing out the kinks of what is ...

Budgeting Questions

well as the facilities to store the equipment not in use. Where there are a large level of physical assets the assets will also ne...

McDonald's; Problems in the UK

of America. However, the product has a life cycle and the customers tastes have become more sophisticated with the offering of a g...

Retail Automotive Industry

in sales over July 2006 (Merx, 2007) and Ford experienced a 19 percent drop (Collier, 2007). In fact, Fords overall car sales drop...

Capital Raising Options for BT

borrowing usually occurs in order to enrich a company and take advantage of opportunities to create more value for shareholders (N...

Cerner Corporation - Training Analysis

the paper provides an approximate cost per participant and an evaluation method to determine its effectiveness. Part I: The Cerne...

Emerging Trends in Global Logistics and Physical Distribution Channels

increasing demands the trend is towards customisation and collaboration. More than ever before a larger number of goods are sent d...

Australian Land Law; Enforceability of an Easement Not Created by Deed

the characteristics that are required for an easement to exist. There are four accepted characteristics which are laid down in the...

Choosing a Promotion for Piggy Bank

will be important as well. Product The product, obviously, is that thing being sold. It does not need to be a tangible...

Riordan Manufacturing Case Study

teams. The main problem of the current time appears to be that of motivation, or rather the absence of motivation. With a...

CHRYSLER, CERBERUS AND THE FUTURE

This 15-page paper focuses on Chrysler's recent sale to Cerberus. The paper presents a SPACI and SWOT analysis, suggesting some st...

Product Expansion and Market Penetration for Coca-Cola

manufacture, distribution and also the marketing of non alcoholic carbonated and non-carbonated drink both finished drinks and als...

Budgets for a New Business

500 1,000 1,000 2,000 2,000 2,500 Revenue per unit 10.00 10.00 10.00 10.00 10.00 10.00 Total revenue 5,000 10,000 10,000 20,000 20...

Merck; The Influence of Technology

so this is a good response to get the companys name and image into the minds of those who will prescribe the Merck treatments (Arn...

Economics in the News

the entire budget with demand line; This shows us that where all the money were spent on capital goods there would be nothing ...

Dell; Potential Independent and Dependant Variables

increased 49% over two years, well ahead of sales level increases (Byrnes et al, 2007). Therefore, the main problems for Dell ar...

Madcap CraftBrew and Bottleworks: Zebra Beer Continued

the individual retail customer that the company needs to focus on in its effort to increase sales to a sustainable level. T...

Entrepreneurship and Small Business

Peter Drucker has advocated the worth of innovation for decades; Tom Peters and John Kao have supported the precepts of creativity...

U.S. Foodservice Scandal

by the parent company, Ahold? Yes, sales targets were too high. Financials for U.S. Foodservice could not be found and historical...

Cost Accounting System for an Online Business

online business unit. Management Information and Control Systems The broad framework of MIC systems includes a variety of s...