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Factors Behind FDR's Splendid Deception

This paper examines the ways and means FDR utilized to hide his paralysis from the American public. The author also discusses lai...

Marketing Case Study of Lancôme

In five pages this paper answers student posed questions pertaining to Lancôme in a consideration of decision making, sales ...

Marketing and Consumer Attitudes

In a report of seven pages integrated marketing as it relates to the attitudes of consumers in the twenty first century is conside...

Financial Markets and Software Agents

In twenty pages this paper examines present and future financial market uses of software agents. Fifteen sources are listed in ...

Pavlovian Conditioning and the Marketing Mix

In six pages this report considers the connection between the marketing mix and classical or Pavlovian conditioning. Eight source...

5 Generic Company Market Positions

In ten pages this paper examines a company's 5 generic market positions either due to circumstances or by choice. Five sources ar...

Analysis of Mail Order Catalogs

In five pages this report considers a student's statistical analysis of mail order catalogs and holiday revenue market shares vari...

Market and Position of Nokia Corporation

In five pages this paper examines Nokia in an overview of the cellular phone industry, the company's target market, future technol...

Saudi Arabia and the Exporting of Computers

In thirteen pages this paper considers Acme Computer's decision making process involving a cautious approach to exporting computer...

Marketing and Sales of DuoLine

In five pages this fictitious manufacturer of dual atomizers is examined in terms of various techniques for marketing and sales. ...

Flanking in a Price War by Roger Calantone, Cornelia Droge, David Litvak, and C. Anthony di Benedetto

In four pages this article is considered in an overview and implications of the points that are raised with an analysis of the Que...

Benetton International Marketing Efforts

In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...

Minnesota's Upsher-Smith Laboratories

An overview of this company that develops and markets prescription pharmaceutical drugs and dietary supplements is presented in a ...

Marketing and WWW Resources

This paper considers the creation of a business plan and examines 5 business resource and planning websites that can be of assista...

SoBeä Beverages' Marketing Plan

is not so high that products can be classified as dietary supplements rather than soft drinks. The products are politically and ...

Aspects of Management in Real Estate

In thirteen pages this paper examines the various factors associated with real estate management and includes industry competition...

Franchising of Fashion Cafe

In eight pages a proposed Fashion Cafe franchise is considered in a discussion of its present financial condition, target markets,...

Basic Principles and DeBeers Advertising

In eight pages De Beers advertising is evaluated in terms of its successful diamond marketing regarding adhering to basic principl...

Marketing Function Changes

In five pages marketing function changes are discussed as they relate to changing consumer preferences and Internet technology. T...

Cluetrain and Marketing Guru Design

In five pages this paper discusses a 'Cluetrain' webpage that reveals the innovation of new marketing gurus that embrace the Inter...

Voter Apathy and the Sale of a Political Candidate's Personality

In six pages this report discusses celebrity packaging, image making, and marketing a political candidate's personality with such ...

France and Costume Jewelry Marketing

In nine pages this paper discusses the marketing and brand image protection of costume jewelry in France. Nine sources are cited ...

Marketing in Today's Global Marketplace

This 5 page paper compares and contrasts three books about business and their authors' opinions of what it takes to succeed in the...

How Cinema is Dominated by America

both elements are evident to greater and lesser degrees in each and every film that is produced in America and Europe film (Kerri...

McDonald's and Marketing Services' Approaches

In eight pages this paper examines the various marketing service methods available to the McDonald's fast food chain. Six sources...

Market Economy of the USA

In three pages this paper discusses America's global market economy in an overview that includes a resource depletion map and the ...

Sri Lanka's Packed Sugar Economy

In twenty pages this paper considers research regarding Sri Lanka's market of packed sugar, global expansion, and its pros and con...

Bond Market Activity and Changes

In seven pages the changes in bond market activity are discussed in terms of the reasons for thes changes and the continued suppor...

Last Weeks of Presidential Campaign of 2000 and Integrated Marketing Communication

In fifteen pages this paper examines Al Gore's presidential campaign of 2000 in terms of IMC. Ten sources are cited in the biblio...

The Industry of Ready to Drink Fruit Drinks Analyzed

In eight pages the RTD industry, its rapid growth and the marketing techniques it employs is compared to the 'cola wars' in this p...