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Essays 1981 - 2010

Hollywood Celebrities and Consumer Behavior

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

New Company Financial Aspects

In five pages this paper considers how capital may be raised by a new business and includes venture capital use, bank borrowing, a...

United Kingdom Online Banking

In five pages this paper discusses banking on the Internet as it relates to the United Kingdom in a consideration of social and co...

COBOL and Chase Manhattan, A New Way?

The programming language COBOL is discussed in relation to modern corporations, particularly Chase Manhattan Bank. One of the firs...

Ever Ready Batteries Marketing Strategies

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

Traditional Chinese Medicine Marketing

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

Global Brokerage Activity and the Influence of Technology

In fifteen pages this paper discusses how technology has influenced investment banking activities in the United States, Great Brit...

Globalization and Canadian Governance

Iin twelve pages the governance of Canada is discussed in a consideration of the effects of globalization and recent issues involv...

Banking Crisis in Japan

which bank credit was requested by a chaebol [a collection of South Koreas government, banking system and big conglomerates]. The...

Paulo Freire's 'Banking Concept of Education'

The student could therefore point out that the educational system as a whole is not one which facilitates an exchange of ideas, bu...

New York Target Marketing of Houston, Texas

In five pages this paper examines the creation of a marketing plan aimed at targeting a New York market regarding Houston, Texas v...

France's Credit Lyonnais Bank Crisis

desirable as that of an openly competitive corroboration. The entire French banking system had been for some time completely awas...

A Lloyds and TSB Merger Assessment

In five pages this clearing bank merger of TSB and Lloyds is assessed through the employment of PEST, SWOT and Porter's Five Force...

An Evaluation of a Business

In a paper consisting of 10 pages an evaluation of a business prior to purchase is examined by using an instructional case study t...

GAP Bank Analysis

In five pages this tutorial demonstrates GAP analysis calculations and explains the steps involved in calculating the duration gap...

Photos4u Marketing Plan

In ten pages this paper examines a new photography studio's marketing plan in a city of California with 200,000 in a consideration...

Crisis in Hong Kong

In five pages this paper examines the process of marketing and how Hong Kong faces a crisis situation that will involve developing...

Evolving Market and Older Product Marketing

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

Marketing and the Impact of the Euro

In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...

U.S. Banking and Money

In eighteen pages this report examines U.S. monetary and banking systems with a consideration of money supply and the role played ...

Brazil and U.S. Markets for Instant Coffee

In six pages this research paper examines the connection between the instant coffee markets of Brazil and the United States and al...

The Internet, Security, and Financial Institutions

systems have become automated, the more opportunity there is for security to be breached. This is not always something which impli...

Physical Therapy as a Career

health care fields have provided a substantial body of information about their professionals, physic therapy has not assessed thes...

Marketing Case Study on British Airways

In thirty one pages this research paper presents a marketing case study of British Airways that focuses on the years since 1995 an...

Japan and Starbucks

In six pages this paper discusses 2000 data associated with Starbucks in an overview that examines its Japan market entrance, part...

Investment Bank Goldman Sachs

In fifteen pages this paper provides a history of the bank, offers a SWOT and financial analysis of its current position, and also...

Creating a Brazilian Market for America Online

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...

Property Sector and Market Forces

In five pages this paper presents short essay regarding property market issues and the impact of market forces including redevelop...

Transformation of the City Bank of New York Into Citibank

In twenty pages this report considers this important banking institution and speculates what the future may have in store. Fiftee...