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Essays 1201 - 1230

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Energy Policies of the European Union

has been declining, the level was only 50% of the budget in Framework Programme I that took place between 1984-7, which amounted t...

Consumer Changes and the Influence of the Hospitality Industry

1998, and all of Europes leading economies opting into the union were able to join in the first wave in 1999. What the...

Analysis of Aetna Inc.

emphasizing information and services that will lead to a more positive experience for customers (Aetna, Overview, 2003). The comp...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

Japanese Employment Relations and Globalization's Effects

a direct influence of globalization in Japan, for leading world economies are so interlaced and interdependent as globalization pr...

Marketing in a Post 911 Era

as consumers have an increased awareness of less tangible aspects, such as corporate governance and ethical and moral responsibili...

Work Patterns and Labor Market Changes in the UK Over the Next Ten Years

New directives and increased openness mean that there is a free movement of labour within the European Union, whilst the pace of c...

Older Women and Fertility

much wider range of lifestyle choices, and were no longer automatically expected to marry young and embark on a primarily domestic...

Market Segmentation's Influence

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

A New Coca Cola Plan

2003). However, the company may also be seen as string overall with a gross profit margin is 67.1% compared to an industry average...

Federal Express and United Parcel Service's Value Chain

activity of marketing (Kotler, 2003). Both companies have string marketing as a support activity. The next stage of the value ch...

Major Title Company Marketing Plan

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

An Analysis of IBM

be known as IBM so many years later. The development of IBM is a patchwork, the Computing Scale Company of America is formed in 1...

Marks and Spencer's Marketing

In twenty pages this paper examines how marketing problems have been successfully surmounted by Marks and Spencer in this consider...

Shipping Market - Trends

This 11 page paper describes trends in the ocean liner and tramp steamer shipping market and the way in which supply and demand fo...

Industry Conditions As They Affect Information Technology Consulting

In five pages this paper discusses market development, present demand, and future changes as each impacts IT consulting. Four sou...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

The Industrial Revolution's Economic Impact

This paper addresses how the Industrial Revolution ultimately changed the structure of the stock market. The author contends that...

A Company Overview of Air Canada

be a time period where things would need to be ironed out, and time would be needed for employees to better comprehend their roles...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Contemporary Marketing Success

In fifteen pages ensuring success in marketing and changes over the years are examined. Six sources are listed in the bibliograph...

Organizations and Change Management

In eleven pages this paper examines organizational change management in terms of health prevention screenings and promotions in a ...

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

A Review of The Shoemaker and the Tea Party by Alfred Young

In this five page paper the fact that our perception of history changes over time is illustrated with a look back some fifty years...

Discussion of Harley Davidson

In six pages this paper examines the company in an overview of its fiscal statistics, demographic changes, competition, new market...

Coca Cola's Philosophy of Marketing

In five pages this paper considers the history of Coca Cola's marketing philosophy in a consideration that includes recent changes...

Teacher Education Changes

In fifteen changes teacher education and teacher changes are considered in terms of topical changes that have commenced within the...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

1990s' Labor Unions

overall labor movement are experiencing sustained and vigorous growth. Edelisa Wolf, an $11.25-an-hour waitress at the MGM Grand ...