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Essays 1561 - 1590

Pharmaceutical Marketing

emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...

Chinese Market

it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...

Case Study of Easy Weddings

entire supply chain directly and indirectly and encompasses the time before and after the sale (Chaffey, 2007). The Easy Wedding s...

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

The Changing Position of Gucci

may also be the potential for some vertical integration to add value. In addition to this the existing core competencies, such as ...

Sustainable Fuel Development in the Colombian Economy

that a business model is only as good as the market in which it operates. For example, the host of Walt Disney World theme parks a...

The Motivation for International Marketing Strategies

is a long definition and includes the aspects of creating value and managing customer relationships, this is giving more detail to...

Health Care Marketing - A Binary Approach

purposes of this example, one might consider Southwest General Hospital in San Antonio, Texas. This facility makes for a good exam...

The Comic Book Magazine Market: A Look at Diversity

example, a guide on "sex appeal" by artist and writer Michael Turner (author of several superhero comics for DC and Marvel) recent...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

Modelo’s Beer Market

been a driver behind some of the mergers and acquisition, and has also be driven by those acquisitions as firms develop internatio...

Business in a Niche Market - The Competitive Advantages

loyalty in consumers. Therefore, finding a niche to fill is a great way for a business to not just survive, but to thrive....

Perfect Competition and Other Market Structures

stall is selling carrots at a price below the others then it will be the stall that sells the most the rest of the other market st...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Host Nation Impacts of Transnational Corporations

In six pages this paper discusses the host nation impacts of transnational corporatioins over the past two decades. Six sources a...

Corporation Decision Making and the Suboptimization Theory of Herbert Simon

In eight pages this paper examines a nonprofit organization through an application of Herbert Simon's suboptimization theory. Sev...

Downsizing of Corporations

In seven pages America's corporate downsizing problems are examined in terms of worker displacement effects with a concise descrip...

Tax Laws Governing Reorganizing a Corporation

One of the most important considerations for a company undergoing reorganization is what the tax laws say. This paper examines som...

Investment Potential Represented by the McDonald's Corporation

In eight pages this paper evaluates the financial potential of McDonald's and concludes that it represents a sound investment. Si...

Public Relations and Ann Taylor Stores Corporation

In seven pages this paper provides a company overview along with corporate problems suffered in 1996 which included a stockholder ...

Overview of the Sprint Corporation

In five pages this paper examines Sprint in an overview of its corporate history, acquisitions, joint ventures, presents on the In...

Overview of the Disney Corporation

In ten pages this paper examines how Walt Disney's dream was transformed into a billion dollar empire in a consideration of its pr...

Overview of Bedford Stuyvesant Restoration Corporation

In thirty two pages an overview is prsented in terms of history, legal issues including liability involving the 1998 death of two ...

NAFTA Beneficiary Sanluis Corporation

In twelve pages this research paper examines how the North American Free Trade Agreement benefited this Mexican manufacturer. Ele...

Examination of Chrysler Corporation

In twenty pages Chrysler is examined in terms of a corporate financial overview of its position prior to the Daimler Benz merger w...

Modern Corporations and Data Processing

In four pages data processing within the corporate sector is examined in a discussion of such topics as data warehouses and inform...

Overview of Microsoft Corporation

In five pages this paper examines Microsoft in an overview that covers its background in terms of history, business type, and posi...

Overview of SmithKline Beecham Pharmaceutical Corporation

In twenty pages SKB is examined in an overview of its industry and financial position. Twenty one sources are cited in the biblio...

Conditions at the Otis South Africa Corporation

In ten pages this presents an investigation of human resources' management problems as they pertain to Otis South Africa with a ni...