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Essays 331 - 360

Blockbuster Inc.

850 franchise stores. In addition to the Blockbuster brand the company also has 400 of the newer concept store in store operations...

DHL Overview

last names - in 1969 as a service shuttling shipping documents between San Francisco and Honolulu (History, n.d.). This was well ...

MARKET SHARE FOR A COMPANY USING THE BCG MATRIX

mark - meaning high growth and low market share (BCG Matrix, 2012). Question marks tend to mean high demands and low returns becau...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

TARGET MARKET: PINK TAXI COMPANY

of competition with other forms of transportation such as busses and light rail. But cabs have their own unique part in the transp...

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Bank of New York Company and Marketing

In seven pages the future marketing strategy of the Bank of New York Company, the oldest banking institution in the United States,...

KELLOGG COMPANY AND INTEGRATED MARKETING COMMUNICATIONS

- its in a constant battle with rival General Mills for the number one spot in the U.S., while getting a run for its money by the ...

Ecommerce and Mortar and Bricks Company Marketing

more popular and seen as more successful. The separation of operations, as seen with companies such as Barnes and Nobel is very di...

Cause Related Marketing and Companies

line does not consider them cheap. Unlike a person on the street that one can walk by without a word, one has to answer the store ...

Consumer Goods Company and Marketing Mixes

of cost-effective channels to target prospects outside their place of business (Weeks, 2001). Furthermore, some business-t...

E-Marketing Strategies for a Computer Company

benefit of Prehistoric Computers. Having said that however, the one big disadvantage is that the information supplied by t...

2 Companies and Marketing

Product - or collective features - needs to consist of what the customer wants and expects from an ocean cruise. In efforts...

Direct Market Strategy Development for UK Company

of interest allowing direct marketing to be targeted, either by direct mail, the telephone or e-mail. The first stage of any direc...

NetJets Fractional Ownwership Airline Company Marketing

and active use of the aircraft. One of the benefits is that if an organization can benefit only from a portion of those hours, th...

French Company Carrefour and Market in China

two French families in 1959, Carrefour opened its first supermarket in 1960 in Annecy, Haute-Savoie (Carrefour, 2003). Three years...

Small and Medium Sized Companies and Global Marketing

due to the competitive nature of business in general, this again is no longer the case. Small and medium sized businesses must exp...

Buffalo, New York's Small Home Repair and Improvement Company Financial and Marketing Overview

Those companies competent in their work and providing real value for customers have no difficulty in achieving success. Homeowner...

Chemical Company Marketing Case Study

In eleven pages this paper presents a student submitted case study analysis that considers an assessment of a variety of situation...

UK's Reiss Clothing Company Marketing Case Study

strategy of using the same products and the same market and just increasing sales to that market. This may be a hard strategy. Pro...

Strategic Marketing Analysis of the McGraw Hill Companies

promotion are accomplished also in various ways. It has been noted that there was an alliance with NuvoMedia, something which help...

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

Marketing Strategy of Philip Morris Tobacco Company

In eight pages this paper discusses the negativity that is presently a part of tobacco industry public perceptions and how Philip ...

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...

Marketing Strategies for Johnson and Johnson Company

and Johnson home.html). Johnson and Johnsons historical focus was the reduction of infection...

Stock Market and Biotech Companies

In six pages good stock investments in terms of biotechnical companies are examined with a synopsis of ten companies presented alo...

Online Jewelry Company Marketing Plan Development

In five pages the ways in which an online jewelry store would be marketed are discussed along with considerations and success stor...

Fictitious Zulu Company Marketing Plan Sample

In six pages this paper presents a marketing plan sample for the hypothetical Zulu company with relevant headings and a plan asses...

Fictitious Company DuoLine Techniques of Marketing and Sales

In five pages this fictitious dual atomizer manufacturer examined in terms of its various marketing and sales techniques along wit...