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Essays 121 - 150

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

Marketing Strategies for Coca Cola

element in the marketing mix for Coca-Cola (Business2000, 2002). It was an element that covered all aspects of the marketing mix f...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

An Original UK Business Startup Plan

to other businesses, such as the gaining of customers and setting up of suppliers, finding and maintaining premises and the recrui...

China Construction Industry

considered China, when joining the World Trade Organisation (WTO) declared itself as a developing nation, may be expected. The gro...

A SWOT Analysis of a Surfboard Company

sponsored surfers on the boards, that is an advertisement for the company as well. At Channel Islands Surfboards web site there a...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

A Sales Presentation Sample

This five page paper describes an anonymous company's sales presentation and includes discussions of plans featuring sample cost a...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

Marketing Audit Schering-Plough

Home Page, 2009). In 2007, Schering-Plough acquired Organon BioSciences, a human and animal health care company (Huliq.com, 2008)...

Model A’s, Model T’s, and the Changing Face of America

few weeks later, the company sold its first automobile, to a doctor in Detroit (Davis). As noted above, the company produced 1,700...

Alfie Kohn's The Trouble with Gold Stars, Incentive Plans, A's, Praise, and Other Bribes

reward. He has been joined by a number of other theorist, each of whom present their own social cognitive theories. Several of t...

The Potential benefit Of M&A's in Supporting Nigerian Economic Growth

During the early 20th century merger and acquisition (M&A) activity in the United States provided one of the tools for economic gr...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Largest Beverage Company

and happiness, To create value and make a difference" (Coca-Cola Company, Mission, 2009). The companys vision could be expressed a...

Harpers Ferry Raid by John Brown

role played by the media and the impact that this event the historical event needs to be considered. John Brown was born in 1800 ...

Causes and Consequences of the New Imperialism

altruistic claims, both of these theorists argued that greed was the fundamental motivation that propelled imperialism (The New Im...

Human Nature and the Poetry of Walt Whitman

this reveals his positive outlook toward the world and his own existence, and allows the reader some comprehension as to his value...

Kerouac, Auster, and Whitman A Conversation

A five page fictitious conversation among these three authors is developed and considers the similarities and differences of such ...

October 1859 Harpers Ferry Raid and John Brown

In five pages this paper discusses the infamous antislavery raid abolitionist John Brown organized in the Virginia town of Harpers...

Sectors of the Shipping Industry and Financial Performance

and is in fact public knowledge, but data is generally scattered. In evaluating the various sectors of the shipping industry, it i...

Walt Whitman's Poetry and Timelessness

avails not, time nor place - distance avails not, I am with you, you men and women of a generation, or ever so many generations he...