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better suited to the needs of many consumers, rather than only to those at the low end of the market (Christensen, Bohmer and Kena...

is very difficult to achieve. For example, even if the first three characteristics are present, most markets today are difficult t...

in obesity among children in America. To meet this challenge, the company developed low-fat chips, in fact, PepsiCo was the first ...

be an air carrier with superior customer service that provides air transportation for passengers and cargo, utilizing low-cost car...

experiment there. At a recent franchisee meeting, the group came up with twelve ideas for new sandwich possibilities (MacArthu...

Bordeaux, 61 chateaux produce Grand Crus Classe wines, which command the highest prices of any wine in the world (History of Borde...

mid-2000s (Wall, 2001). The stakes are high in such a market therefore -- and this provides good reason for Sony to continue its w...

is something that is advertised excessively on television, and with Internet pop up ads, the brand has much competition. Other sim...

owners we need to appeal to. Differentiation can provide this reason and also a competitive advantage (Mintzberg et al, 1998, Thom...

development and product enhancement. Well examine the advantages and disadvantages of each, then well examine some case studies ab...

interplay between marketing and science at Merck as bad news piled up about a blockbuster drug used by some 20 million Americans. ...

located all around the world. Garten (1998) identified ten: "Mexico, Brazil, Argentina, South Africa, Poland, Turkey, India, Indo...

4.0% Others (Sikhism, Confucianism, etc) 0.6% Finally, literacy is high in Singapore, as revealed by the following chart. It has ...

Though marketers and non-consumer stakeholders might believe that reduced reliability could lead to increased sales in the future,...

UK/Europe, 2004), this is also supported with changes such as the introduction of new bedding that aims to create a new differenti...

Its sale or function keeps the organization alive and growing. In the case of Harley-Davidson, of course, the product indeed is a...

Direct marketing must be fulfilling many goals as this s an area of rapid growth. This is one form of advertising that is easy to ...

(About the Nautilus Group, 2003). The Nautilus, Schwinn, Trimline, and StairMaster consumer fitness products are sold through ret...

But Liz Claiborne has also worked in cyberspace as well. Needless to say, Claiborne has its own website, www.lizclaiborne.com, whi...

this problem and developed solutions to it. Sometimes when things are presented in black and white, even the most stubborn CEOs yi...

If they "start to introduce next-generation services in 2003, GPRS and UMTS non-voice revenue will increase dramatically" (Study p...

Chinas FDI Policies In the late 1970s, China began opening the door for foreign direct investment (FDI) (Fung, Iizaka and Tong, ...

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

be lunched in September 2005 called Baci, which will be backed by a ?28 million marketing campaign over three years (Grocer, 2004)...

fiber-optic backbone network connecting three advanced SuperPOP Internet Data Centers in New York, Santa Clara and London" (Globix...

consumer demand in that area at the current time. This is not yet mature market, but it is maturing, The prevailing economic condi...

In three pages this paper assesses Intel's success in international markets based upon its products and performance. Four sources...

a great deal to do with the number of external factors and affiliations which many say reveal a weakness in the competitive and ri...

is an important topic when reviewing any region. Airlines are again, an important part of the transportation sector and something ...

which retail for 99 cents, five cloths per packet with four packets in a package for US$3.79 to US$3.99 (Grossman, 2001). This pac...