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Essays 601 - 630

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Marketing Issues; Segmentation

in the way marketing takes place. 2. The Importance of Segmenting For the marketing of a product there are three main ing...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Post Second World War Business History of Japan

of Change Statistician Walter Shewhart published a work in 1931 describing the benefits of bringing manufacturing under sta...

Enron and Can This Type of Corporate Scandal Happen Again?

the wake of Enron and SOA, however, experts have pointed out that if nothing else, auditing and auditing structures have been incr...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Is Business Good or Bad?

falling out of the top 20. Accounting at some companies has been so creative that the SEC has required literally hundreds of them...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Case Study Involving the Funeral Business

Batesville has engaged in negative practices such as price-fixing (Lubove, 2005). Their web site has numerous links to information...

Wheatley/Leadership & the New Science

leaders create charts, statistics and graphs that have at their core the notion that an organization is like a complex machine tha...

Poetry, Social Change, and Business

Tom Ehrenfield (author of Poetry & Business) states that entrepreneurs have a lot in common with poet, as they both "invent new wa...

Dell; Pre 1999 Problem

annual reports for 1997, 1998 and 1999 it is stated that the company is not satisfied with the level of sales and wants to increas...

Beowulf & Aeneas

past, which is now gone, and his son is the future (the founding of Rome), and he is the transitionary figure destined to bring th...

Ethics, Law, and Regulation

more regimented a country is, it seems, the more thought is invested into the consideration of how to structure e-businesses so th...

Reviewing Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment By Martha Barletta

seen as a marketing book, but it is also a primer for many who may be set in their ways and need to be shaken into understanding t...

Developing Management Benefits

of dependency combines elements from a neo-marxist perspective with Keynes economic theory" (Reyes 2001). Common in countries of ...

Taiwan, Business Culture, and Business Etiquette

of connections. Other Asian societies can be far less forgiving than the Taiwanese when dealing with foreigners, particular...

B2C and B2B Model Differences

to be given good information, but when it comes to B to B, there are things that the business owners are expected to know. There i...

International Business and the Implications of Religion and Ethics

Heres where we get onto more of a sticky situation. Ethics is something else that is societal, but it can change from society to s...

Bossidy's Execution Getting Things Done

potential is never fulfilled. But dont most companies have some kind of a people process? According to this book, yes and no. The ...

Computers Need More Than Just Virus Scanning Protection

a five month period. Over 823 new viruses and worms appeared in just the Third Quarter of 2003. The speed at which...

"Internet and Computer Law: Cases-Comments-Questions": A Discussion of the Principles Illuminated by Authors Peter B. Maggs, John T. Soma, and James A. Sprowl

and Computer Law: Cases-Comments-Questions", a casebook compiled by authors Peter B. Maggs, John T. Soma, and James A. Sprowl, out...

U.S. Political Parties: History and Roles

"Political parties may be viewed as democratic equivalents of groups found in all governments- those supporting the established re...

Evolution of the Business Organization

of the colonies and increasing standards of living were attributed in part to the increased ability to produce more than ever befo...

American Colonies' Divergence from England

any legitimate claim upon the land, the New World was not uninhabited and European settlers necessarily had to contend with and ad...