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Essays 61 - 90

XYZ Accounting Firm and Money 98 versus Quicken 98 Software

In five pages this paper compares the two types of software being considered by the fictitious firm and determines that Microsoft'...

Microsoft and the Anti Trust Lawsuit

In six pages this paper examines Microsoft's monopoly and the anti trust lawsuit levied against the corporation in a consideration...

Microsoft and Public Opinion

In seven pages this paper discusses Microsoft's current image and how it is perceived by the public. Fifteen sources are cited in...

Different Styles of Leadership Represented by Bill Gates and Lee Iacocca

relative positions of relevant factors on a continuum. It may be easier for managers to alter circumstances than it is for them t...

Management Style and Microsoft Corporation

Weaknesses. The main weakness is that what drove Microsoft toward success also drove the company toward the courts. Though Microso...

2003 Financial Position of Microsoft Corporation

software maker. * The company recently reduced sales forecasts for the fiscal year that will end in June 2003 to between $31.4 bil...

MICROSOFT CASE ANALYSIS: RED RING OF DEATH

recommendation also means the Microsoft culture needs to change from one of infallibility into one in which risk can be assumed, a...

Benefits of Microsoft Excel

that number-crunchers have come to rely on" (p.29). The one main advantage of Excel, according to many experts (not to men...

XBox Users and Buyers

event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...

Twentieth Century Rise of the Microsoft Corporation

compete. There had in fact been "wars" with rivals, an example of which is Netscape, a company that threatened to form a new sof...

Security Patches Released by Microsoft

released in 2001 to correct the programs "vulnerability that could allow malicious code to run in a Rich Text Format (RTF) documen...

Attitudes of the Public and the Impact of Advertising

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

2001 through 2005 Financial Performance of Microsoft

27.9 38.1 22.2 26.60 Price/Sales Ratio 16.1 10.7 8.7 8.5 6.8 6.16 Price/Book Value 8.3 5.6 4.5 4.2 5.5 5.91 Current Ratio 3.56 3.8...

WordPerfect vs. MS Word

a web page can be automatically formatted to a particular style. Of course, WordPerfect still operates on the "document" format a...

A Software Advertisement Analysis

In nine pages Microsoft Office magazine print advertisements are analyzed in terms of such considerations as psychological screens...

Licensing Your Product

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

A Strategy For Google

This 4 page paper considers what strategies Google should pursues in the future The paper looks at the existing competences and op...

iPod And iTunes; the Potential Impact of Microsoft's Zune

Microsoft with the launch of Zune, or has Apple learned its lessons and will it be able to retain the dominant position. With th...

China and Microsoft

revealed that Microsofts Foxpro by far led its class of software programs in the PRC, accounting for 65 percent of its class. Thi...

Corporate Comparison of Microsoft and Kodak

other areas. Keeping this in mind, one would automatically surmise that without effective leadership, organizational performance ...

History and Financial Position of Microsoft

the company, its marketing abilities and finances. Through this paper, well try to prove that despite the challenges the company h...

Decisions Involving Capital Structure

in the market conditions, or will come crashing to the floor. So, it would, one would argue, serve the company well if it were t...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...