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Essays 1981 - 2010
The paper is a summary of two articles on marking dealing with the value of hedonic and utilitarian values, one in the satisfacti...
Social media is playing an increasingly important role in firms marketing strategies. This paper presents a research proposal des...
China offers potential for exporters of many products, This paper assesses the potential for wine to be exported to china by looki...
Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...
In a paper of five pages, the writer looks at segmentation of the organizational buyer market. Obstacles facing vendor sales are e...
In a paper of five pages, the writer looks at marketing strategies. JP Business Solutions is used as a hypothetical case study. Pa...
In a paper of three pages, the writer looks at clinical trials in offshore markets. The ethical and legal attributes of such trial...
In a paper of eight pages, the writer looks at technology vendors and potential marketing issues. A case study is presented as a h...
In 5 pages this paper examines mass media, large group, and small group communication in a consideration of how businesses of the ...
be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...
In eight pages this paper examines LRNA as presented in Harvard Business School Case Study 9 596 036 regarding U.S. market positio...
etc." How do supervisors and co-workers treat you? "They treat me just like any of the other workers, which is with respect ...
In six pages this paper examines European unification and the problems with the market economies of the United Kingdom and German....
why Jonathan may be suitable for your organisation in addition to what he is looking for in a potential employer. 1.1 Current Po...
In twelve pages this report considers risk management and how a program for marketing and development software can provide an insu...
In five pages this paper examines hotel chains' approaches to operations and various marketing strategies in a consdieration of th...
target country. Political risk exists when discontinuities appear in the business atmosphere, when they are hard to predict and w...
is the most critical component of successful Internet marketing: to understand the interactive instrument of sale and become educa...
In thirteen pages this paper considers various types of generations X and Y consumer marketing strategies as they pertain to Europ...
In thirteen pages this paper discusses the financial markets of the UK in an assessment of statutory regulation and self regulatio...
In 8 pages this paper considers how a small business can be launched and successfully marketed. There are 5 sources cited in the ...
Provides a marketing plan for Cadillac's CTS. There are 17 sources listed in the bibliography of this 9-page paper....
This research paper pertains to a social marketing campaign, the Campaign to End Obesity and the writer also discusses obesity pre...
This paper offers definitions and discussion of factors that are relevant to the labor market and how it is affected by race. Thre...
Discusses viral marketing and whether it is an ethical advertising tool. There are 3 sources listed in the bibliography of this 7-...
Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...
Discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. There are 3 sources listed in the ...
In five pages this paper examines how limited advertising can affect oligopolistic and monopolistic competition. There are four b...
In seven pages Great Britain's retail industry is examined in a strategic consideration that includes Harvey Nichols and Marks and...
In eight pages this paper presents BCG and SWOT analyses in this consideration of how to market LA Gear for men's athletic shoes d...