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Essays 451 - 480

Soft Drink Market and Marketing Communications

can also create a level of identification. Diet Pepsi is very effective at communicating, and as the number one diet drink globall...

Controversial Marketing's Uses and Value

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

Societal Marketing and Green Marketing

of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...

Marketing Campaigns and Marketing Models

repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Marketing Surf Classes for Billabong; A Marketing Plan

is set aside specifically for the management of this project (Boone and Hendriks, 2009). 3. Marketing Plan The marketing ...

Medical Emergency Teams (METs)

intensive care unit (ICU) (Scholle and Mininni, 2006, p. 37). Bedside nurses are encouraged in many hospitals to make a MET call...

Improving Pediatric Care in the ED

graduate nursing hires (Truman, 2004, p. 45). The novice nurses participate in six hours of classroom instruction, plus thirty hou...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Nursing Management/Retention Issues

that not only were nurses retained but that everyone on staff is motivated to be actively engaged and involved in the work environ...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Marketing Strategies and PDA Marketing by SONIC

course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...

Local Markets' and International Brand Value Creation

range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...

An Analysis of a Customer Survey at a Hospital Cafeteria

is not the case with hospital employees. Not only does their continual use of the cafeteria provide a more realistic view of the ...

Article Review on Market Strategies and Marketing Research

researchers can help in terms of finding relationships when it comes to customer needs and wants (Matthyssens and Vandenbempt, 200...

Internal Marketing's Concept and Value

2004). In order to communicate effectively with the employees there needs to be a greater commitment and level of input to win ove...

Emerging Markets' Risks and Rewards

where securities are traded in the public market, is not defined as a developed market by indices such as the Financial Times Indi...

Hospital Emergency Department and Supply Chain Management

platform that could standardize procurement. Thus, there was no way to assure each emergency department was paying the guaranteed ...

Case Study Analysis of Patient Confidentiality

the written record. The patient also adamantly refuses a recommended treatment, but he is only 16 years old. The parents go along ...

Sarasota, Florida's Doctors Hospital

I - Demonstrating Integrity at all times D - Showing concern for the Dignity of others E - Displaying Excellence and Empathy in ...

University Healthcare Call Center Construction and Implementation

nurse desk or to another location for prescription refill. Messages are recorded on paper message pads, after which the message i...

Hospital Nurses, Employment Stress, Performance, and Social Support Among Other Nurses

considered one of a number of high stress jobs, and stress is problematic, causing inefficiencies, high staffing turnover rates an...

Hospital Learning Community Development

Boyer explained the learning community as: 1. A purposeful community-a place where faculty and students share academic goals and w...

Disposable Hospital Glove Stocking

is a delicate balance between cost, supply, usage and contingency measures. Though the hospital needs to carry adequate supplies ...

New Lights for an Operating Room Purchase Recommendation

has emerged since the existing systems originally were placed into service. There are more reasons than only convenience fo...

Case Study on an Ethical Dilemma in the Workplace

The primary ethical issue lay in whether to terminate the pregnancy. The doctor of record resisted abortion as an option, in fact...

Student Case Study on the Redesign Initiative of Victoria Hospital

a form for which most governments attach themselves. New, innovative companies today often take the team approach and hire project...

RN and LPN Nursing Wage Disparities

Spence (1973) proposes that employers rationally offer higher compensation to those workers who have completed a higher level of e...

Faith Hospital Case Study

hospital will have to reduce costs by 15 percent to break even. 5. Do Not Resuscitate (DNR) orders are implemented differently by ...

Reduction of ICU's Nursing Ratio and Change Management

The reason is that the hospital has been unsuccessful in recruiting an adequate number of qualified nurses. Ultimately, the blame...