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Essays 1081 - 1110

History of Teddy Bears Collectibles

bear that resembled the cub featured in the caricature (History of the Teddy Bear, 2002). Soon, the bear, dubbed "Teddys Bear," w...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...

Rainbow Plant Food New Marketing Plan II

marketing strategy. Not only will Rainbow Plant Food color the foliage but also at the same time it feeds the plant a healthy bal...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Pirating Computer Software

result from governments failing to ensure that their own agencies use only legal software...Solving this problem would do more tha...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

Tutorial Marketing Plan on Snowboard Shop

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

3 Marketing Journals Evaluated

In six pages three marketing journal publications Journal of Marketing Research, Journal of Consumer Research, and Journal of Mark...

Seveso, Italy Dioxin Contamination Accident

In five pages the 1976 explosion at a Seveso, Italy manufacturer of chlorine is examined in terms of dioxin contamination and the ...

Zodiac Corporation and Karen Vincent

In nine pages this paper discusses the children's clothing contract manufacturer and Vincent's commitment to participatory managem...

Canadian Expansion and Commercial Value Assessment

In six pages the prospects of a U.S. manufacturer of air pollution control systems expanding its operations to Canada are assessed...

Discrimination in Marketing

This 3 page paper discusses discrimination in marketing, and the claim that market segmentation has gone too far. The writer argue...

1960 New Jersey Supreme Court Decision 1A

In eight pages this memo analyzes dealer and manufacturer liability in a consideration of the 1960 case Henningsen v. Bloomfield M...

NAFTA Beneficiary Sanluis Corporation

In twelve pages this research paper examines how the North American Free Trade Agreement benefited this Mexican manufacturer. Ele...

Overview of Dell Computer Company

In eighteen pages the rise of Dell to the leading personal computer manufacturer is documented with an examination of the current ...

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Fictitious Sleep Shell Product Proposal

In eight pages a marketing survey, financial information, and 4 charts are featured in this fictitious product investment proposal...

New Private Investigation Agency Marketing

In seven pages this paper examines opening a private investigation business in a consideration of the 4P's marketing plan....

Articles on Marketing and Business Reviewed

In twenty four pages articles pertaining to marketing and business are reviewed with citations for each article included....

Outsourcing IT

In fifteen pages a hypothetical case study involving a fictitious car manufacturer is utilized in a discussion of what outsourcing...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Quality Control and Management

In fifteen pages service industries and manufacturers are considered in an examination of Total Quality Management. Twelve source...

Examination of Competitive Markets

In three pages efficient markets' theory and the impact of competitive markets are considered in a microcompetitive model that ide...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Trend Towards More Load Funds

In five pages a Wall Street Journal article on the disappearance of no load funds from the investment market is reviewed....

Longevity of the Bull Market

In five pages this paper discusses the bull market in a consideration of whether or not there will ever again be a bear market whe...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...

Computer Industry Development and Competition

In five pages the importance of having more than one computer manufacturer is discussed in terms of competition impact and technol...