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Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

Legislation Regarding Gun Control

Some politicians are clamoring for greater restrictions on guns. They include licensing that is mandatory, and a maximum number o...

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Sheldon Natenberg's Option Volatility and Pricing

In seven pages this informative text on the stock market is reviewed....

Strategic Theories and Organizational Success

In six pages this paper examines Zanussi, an Italian manufacturer, that was overtaken by Electrolux in a case study that examines ...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Pullman, Illinois and George Pullman

In five page this paper examines the town of Pullman, Illinois in a consideration of whether or not its construction satisfied the...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Dialing, Driving and Consumer Warnings

In 5 pages this paper examines whether the dangers posed by dialing while driving should be posted on packages by the manufacturer...

Market Conditions and Economics

In five pages market conditions and product differentiation are examined in a consideration of issues such as pricing, monopolies,...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Overview of Ericsson Inc.

In five pages this Swedish telecommunications manufacturer is examined in a comprehensive overview that includes a SWOT analysis a...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

DDI and FDI Selection

In fifteen pages a Canadian manufacturer of agricultural chemicals is considering a possible expansion site and factors to consid...

Japan and a Global Business Plan Proposal

In eight pages this paper examines a global business proposal in a case study involving a fictitious U.S. cellular phone manufactu...

Question Three of a Reebok International Analysis

In five pages this paper discusses operations, financial ratios, marketing, and management in a Reebok International analysis....

Comparing Marketing Stragtegies/Quaker and Weetabix

This research paper discusses the marketing strategies used by two cereal companies within the same markets. The writer explains t...

This End Up Furniture and OSHA

In eleven pages this paper presents a facility and safety manager interview summary regarding OSHA standards as they pertain to a ...

Sergio Zyman's 'The End of Marketing'

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

Analyzing the MEM Company Purchased by Renaissance Cosmetics

In eighteen pages this perfume manufacturer, its losses, and 1996 purchase by Renaissance is analyzed in great detail. Six source...

Comparing Computers by Gateway and Dell

In five pages choices for a personal home computer purchase are discussed in a comparative analysis of two major manufacturers. T...

Manufacturing and the Effects of the European Union

In six pages this paper considers European manufacturers and the impact of the EU on them. Eight sources are cited in the bibliog...

Case Study on Advent Corporation Product Innovation

In five pages this paper considers Harvard Case Study 9 674 027 regarding the big screen television product innovation of cassette...

Body Shop Evaluation

The Body Shop was founded by Anita Roddick, a pioneer in natural cosmetics and has generally supported social and environmental ca...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...

Retailer's Views on Supply Chain Management

In eight pages this paper examines Budweiser beer's manufacturer to consumer supply chain from the perspective of a retailer which...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

AC Tractor and International Finance

In eight pages this paper examines the 1980s' currency hedging of this manufacturer of tractors in a consideration of its practice...