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Essays 391 - 420

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Is the Ghanaian Economy Ready for Part-Time and Remote Tertiary Education Provision?

2010). This has meant in terms of education and the educational infrastructure there was an inheritance fro the former colonial p...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

The Strengths and Future of Betfair

technological development and procurement (Porter, 1985). These support activities may relate to more than only one section of the...

Taxonomy of Survey Instruments

a general use function in determining broad measurements of accurate self-awareness in regards to both physical and mental health....

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

How to Increase the Emphasis on a Code of Ethics

is managed is often taken for granted, with assumption by employees understand the codes and will assume that they are in complian...

Ethics, Healthcare and Obesity

treatment of the sick, then undertaking preventive measures to reduce obesity before illness occurs may be beyond that duty, as it...

Social Media Marketing: A Research Proposal

which presents an interesting problem in regards to the development of effective and appropriate marketing systems. It is an onlin...

Ethics in Coaching

and limitations about which they might be sensitive. It is vital for a coach to have strong relationship skills so they can identi...

China as a Destination for Expansion of a Cosmetics Firm

The writer considers a scenario of a cosmetics firm considering china as a potential new market. The potential of the market, incl...

Global Safety and Counterterrorism

morally ambiguous one and not usually receptive to objective ethical analysis. Public safety often presents decisions and concerns...

Gumdrop Northern: A Business Ethics Memorandum

been made on a global level to restrict and even outlaw landmine use (UNAC, 2010). Gumdrop Northern has received a considerable am...

Affordable Property Development for Bahrain

determine whether or not their business model is suitable for a particular area or region. 2. The Company Prestige Property (PP...

Persuasion and Ethics

of ethical considerations in the art of persuasion, Johannesen (2010) offers the scenario of a hypothetical speaker attempting to ...

Managerial Ethics

on an evaluation of the consequences of the action: if it promotes a positive consequence of maximizing happiness for the most peo...

The Impacts of Global Business Development

for increasing demand for lobsters in a region of the country hard hit by economic decline (Calendar Islands, 2010). The Problem...

Technology Use and Alignment at Southwest Airlines

internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...

Life and Death Ethical Decisions

man without getting help from the fire department or EMS. One is faced with an ethical challenge that requires weighing two sets o...

Business Ethics: An Overview

with but one thought in mind: create as much profit as possible. It is difficult to condemn such a worldview because of how cultur...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Business Decisions for Will Bury

in that market, taking some of the custom away from Will However, if they do not have the technology to scan the books and reprodu...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

AN ETHICAL DISCUSSION ABOUT THE BIG THREE AUTOMAKERS

The main problem with this aspect was that these executives were asking for taxpayer money to help bail them out of their...

Beta Golf Club Case

and ensure that the company gain the first mover advantage. To do this the company needs to choose a business mode to follow; lice...

Place Of Religious Experience In Lawrence Kohlberg's Ideas Of Human Development

social order that refuses to acknowledge the elements of good and bad. Correspondingly, Fontana (2003) points out how the good "a...