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Essays 1 - 30
In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...
In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...
or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....
Christina Rossettis Goblin Market resides a number of points that are interconnected with one another, serving to bring the author...
In twenty one pages this paper examines the international market in a consideration of the marketing and growth of Compaq's PC sal...
In five pages this paper considers how to effectively market a new professional advertising and marketing services' business in a ...
as regulation or price controls (Thompson, 1998). One of the best examples of this may be seen as an agricultural market...
In ten pages this paper discusses how futures and sport prices can affect the Brazilian commodities market with the emphasis upon ...
In ten pages consumer time allocation is considered in an examination of leisure, nonmarket and market time. Eleven sources are c...
In fourteen pages this paper examines how choices are rationally made by consumers regarding leisure, market, and nonmarket activi...
basic human needs" (Anonymous #2, 1995, p. PG) such as ample food, clean drinking water, uncontaminated sanitation, and the availa...
repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...
In eleven pages these two financial crises are contrasted and compared and then ultimately combined into a single model that will ...
In ten pages this paper examines the 'matchmaking' role an intermediary plays in financial markets. Seven sources are listed in t...
In five pages this paper examines the business role marketing plays in an overview of planning strategy, budgeting, and the establ...
In five pages this paper discusses mobile phone marketing with the primary emphasis upon Nokia but Siemens, Motorola, and Ericsson...
it is a medium that is still in its infancy, there are no steadfast rules regarding marketing on the Web (Pragnetix Ltd., nd). Non...
other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...
of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...
range of reputable sources. These can be used to frame and explain the results that are obtained from primary research. It is also...
that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...
low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...
course, that was in the days before PDAs became popular. Still, Sonic could certainly take a leaf from Palms book and work toward ...
stimulate and change the way that the market is operating. For example, socio-economic aspects such as the way that fashions emerg...
dominance over the interactive gaming market. When looking at the marketing objectives for their Wii a similar pattern to t...
state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...
In five pages the Asian currency crisis and its impact upon the Swedish economy are examined in a discussion of manufacturing and ...
for the more populated islands of New Providence and Grand Bahama. Other population movement is "an intraisland migration from th...
In fourteen pages this research paper assesses the significance of marketing in the contemporary business world in a consideration...
In nine pages this market evaluation study discusses changing markets and the variables to be considered if cost efficiency is to ...