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Socialness of Marketing and the Impact of Hedonic and Utilitarian Satisfaction

The paper is a summary of two articles on marking dealing with the value of hedonic and utilitarian values, one in the satisfacti...

"Pretty Woman" - Social Psychology Principles

blatantly flaunting his guest throughout the hotel lobby and enjoying the shocked reactions, he did so with the understanding that...

Kudler Fine Foods Case Study; Legal Issues

unlikely that the employer will be able to rely on this alone. There has been the introduction of a number of common law exception...

Building Green

Organizations reasons for constructing environmentally friendly buildings are as varied as the designs that have emerged through t...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

LA Gear Shoes' Marketing

In eight pages this paper presents BCG and SWOT analyses in this consideration of how to market LA Gear for men's athletic shoes d...

The Marketing Imagination by Theodore Levitt

In eight pages this text by Theodore Levitt is analyzed. There are no other sources listed....

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Human Resources Strategies In A Changing Organization: Development And Change

their employees. Leading by example may be considered clich? in the broader spectrum of business operations, however, McNamara (2...

Marketing Research Study Critique

the advertising copy as being crucial to whether or not consumers would respond to the advertising message. It was found that cons...

Ethical Issues with Regard to Marketing Prepackaged Foods to Schools

of revenue for under-funded schools, it is difficult to get them removed (Van Staveren and Dale, 2004). They contain, in addition ...

Apple; Marketing and Organization

control over the supply chain. The company identified target market of high end users, including businesses and education that wan...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Apple; Marketing and Organization

supported sale of the iMacs as the brand of Apple became a cult brand, where word of mouth also spread its popularity (Kotler, 200...

Environmental and Energy Tax Provisions

the fact that a "tax credit reduces tax dollar-for-dollar," while a deduction "only removes a percentage of the tax that is owed" ...

Change at FMCool; A Case Study

This 65 page paper is an in-depth case study looking at organizational change, culture and business issues for a fictitious radio ...

How Has Net Impact Influenced Corporate Social Responsibility?

students by incorporating the concept of CSR into curricula. Net Impact - comprised of no fewer than one hundred twenty-five chap...

Wal Mart and Its Electronic and Print Marketing

the new 30. Hence, marketers are jumping on that bandwagon as they realize that those in that age bracket have money to spend. Cun...

Gateway's Distribution and Marketing

That approach could have worked well enough had the end users been agreeable, but they were not. Dell and HP sold many PCs in adv...

Harley-Davidson

pushing for four. Today quality has improved immensely. In 2001 it controlled 54 percent of the domestic market in heavy m...

Small Business Management

not have any personal contact with customers (AllBusiness.com, 2006; Wolfe, 2006). In this company, the customer is always first w...

Merger Effects

In 2002, "eBay acquired all of the outstanding shares of PayPal in a tax-free, stock-for-stock transaction using a fixed exchange ...

Marketing Plan for Utilizing the Adult Nurse Practitioner at an HIV/AIDS Clinic

they do and so are less valuable in health care (Cys, 2004). NPs are and have been nurses first, and a requirement for the Master...

Marketing Triumph Motorcycles

about 75 percent of the films that prominently feature a motorcycle, it is a Triumph they see on the screen. For decades, T...

Marketing for Massage Oil in the UAE

a higher quality product giving the appearance of value for money in the price, this will also help encourage retailers to stock t...

Sixteenth Century Art Marketing

sort of introduction. While an artist could paint portraits, murals or landscapes, or sculpt busts, figures or funeral statuary, t...

Marketing Massage Oil In the United Arab Emirates

disposable incomes to allow them to purchase the product. * The UAE has a highly developed infrastructure for ecommerce, providing...

Mac Computer Marketing

B, 2004). The ad was strange, to say the least. It was drab, it was in black and white until the woman burst on to the screen and...

A Poland Human Resource and Employment Marketing Concept

and human resource development. Background In the late 1990s, the Polish economy and employment statistics declined significant...

Marketing Structure in The Grapes of Wrath

particular products or goods than other times of the year. In the novel we note this is the reality that rules the peoples lives f...