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Still Relevant After More Than 40 Years 'Marketing Myopia'

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business R...

Global Marketing and Warfare Effects on Trading

Hankey, to His Majestys Government that "drastic means must be taken to prevent British subjects succumbing to the temptation of c...

The Theoretical Basis for a Business Plan to Export Mangoes from Australia to the UK

the highest level of consumption rates, partly aided by the large ethnic minorities that are very familiar with mangoes (CBI, 2009...

Marketing and Partnership in Community Improvement - The Case of Birmingham

put into place it is necessary to understand the existing position as a baseline, this can be used to determine problem areas, as ...

Review of an Article on Multicultural Marketing

In two pages this paper examines the diversity reflected in multicultural advertising themes and messages. There is 1 source cite...

Strategies for Marketing Services

In fifteen pages this research paper discusses how services can be successfully strategically marketed. Fourteen sources are cite...

Tropicana Juice Marketing by PepsiCo

drink operations include the business of Seven-Up International. Pepsi beverages are available in more than 190 countries (PepsiCo...

Domino's Pizza Marketing

In eight pages this paper examines how Domino's can creatively market itself and maintain its competitive edge. Thirteen sources ...

Catalog Marketing of Lands' End Company

In five pages this essay discusses the catalog sales success of Lands' End in a consideration of strategies with other competitor ...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

U.S. Postal Service, FedEx, and Internet Marketing

In seven pages this paper compares the Internet websites of the U.S. Postal Service and Federal Express. Nine sources are cited i...

Rexall Sundown Management and Marketing

In eight pages this paper considers current and future growth outlooks for Rexall Sundown as management must ensure vision and exp...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

LA Gear Shoes' Marketing

In eight pages this paper presents BCG and SWOT analyses in this consideration of how to market LA Gear for men's athletic shoes d...

Bolivia and Cell Phone Marketing

In sixteen pages this paper examines how to market cellular telephones in a region like Bolivia that does not even have complete s...

The Marketing Imagination by Theodore Levitt

In eight pages this text by Theodore Levitt is analyzed. There are no other sources listed....

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

Value Added Marketing Built on Trust

Trust in the Marketplace Research Compiled for The Paper Store, Enterprises Inc. by Janice Vincent, 4/22/10...

BOTTOM OF THE PYRAMID: MARKETING TO SOUTH AFRICA'S LOWER-INCOME POPULATION

Mention the words "poverty" and what likely comes to mind are big-bellied children with sad eyes, staring at a television camera, ...

The Strategy and Marketing of Tesco in Ireland

compete in a way that would attract customer and gain their loyalty as well as add value to the company. 2. The Strategy of Tesco...

MONOSPACE AND MARKETING

company surcharges and single-supplier worries (which ties into the Netherlands GMs worries). With this latter, the sales strategy...

APPLE INC. AND MARKETING

unveiled the Macintosh in 1984 (Dorsch, 2010). Jobs left in 1985 (following struggles with company president John Sculley) (Dorsch...

Internet Marketing To Age Group 13-17

himself and his social significance, social networks provide that measure of acceptance every youth aspires to achieve. These for...

HAIR & NAIL SALON AND MARKETING

be hired to provide a wider range of services and styles for the customers (Market Research, 2009). But just catering to women mea...

A MARKETING PLAN FOR A NASSAU RESTAURANT

high-end dining. Still, if we assume that even half or three-quarters of these restaurants are casual dining, the restaurant we wa...

Marketing Issues at Classic Airlines

the company to more effectively use its resources with a focused strategy. Where there are products which are more exclusive or d...

THE MARKETING OF A NETBOOK

The current advertising focus for this product is television, as manufacturers scramble over each other to promote the netbook and...

Brand Marketing

same thing as a relationship so to speak. There are others who argue that people do not have such relationships as Fournier sugges...

EXTERNAL INFLUENCES ON CONSUMER BEHAVIOR AND MARKETING

a powerful tool for any marketing plan, whether it involve movies, clothes or new gadgets. Meanwhile, as the United States...

"Marketing, the ethic of consumption, and less-developed counties"

identification is (more or less) closely bound up with what one owns or consumes" (Brenkert, 1998; p. 93). These are the people t...