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In five pages this paper discusses relationship marketing in terms of definition, origins, and differences from other marketing ap...

In three pages this paper presents a summary and review of an article that describes how marketing principles are being applied to...

In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...

the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

to make the process and the fact more efficient. The manager of one British port mused in 1991 that his port might be more attrac...

of long-term health (Bernadette and DSilva, 2002). The Ricoh Group commented that such a strong movement towards green procuremen...

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

state of Michigan. The target market may be divided into two segments; the primary target market and a secondary target market. Th...

Coca-Cola developed a new formula for coke, which was not appreciated by the consumers. The company quickly reversed the decisions...

of software programs (Ransford et al, 2003). This is a very real threat to the company and something that needs to be considered. ...

other aspect that will gain attention. The value may be questionable when negative publicity is received, or the individual...

offers to find the "perfect" consumer for a particular product or service. Karpinski (2003) explains that doing that is "the Holy ...

McPaper: The Inside Story of USA Today, which was written by Peter Prichard. Situation In this section, the student would ...

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

repeat purchase in the car market is likely to have a gap of several years this may not be the best option. This model may have so...

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

than the competitors products (Labich and Carvell, 1995). The groups loyalty to the company is close to fanatical, many even havin...

also provide an example of financial statement -- one that belongs to Proctor and Gamble -- to provide an idea of cash flow, balan...

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Because of this, Krispy Kreme stores and outlets attract customers in droves. There is probably little surprise as to why Quiktri...

This next section will examine Thorntons marketing strengths and weaknesses both PEST and SWOT analyses. PEST, which stands for p...

for a number of reasons. Therefore, it requires those in administrative positions to think of St. X as a product and develop an ap...

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

meet the needs of most dogs and owners where there are special health or well being considerations, as long as the dogs are happy ...

8-hour, gel caps, sinus, allergy, Tylenol PM and numerous other specific Tylenol products for different conditions. The company ha...

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

decade ago, but have since developed it further. Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abra...