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Essays 91 - 120

Income Inequality News Analysis

In seven pages income equality is considered in an examination of post September 2000 Business Week and Fortune business journals....

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

Leading and Coaching, and seeing Crisis as an Opportunity

The writer answers a set of questions posed by the student. The questions compare and contrast the roles of business leaders, coac...

The Use of Venture Capital and the Impacts of the Internet on the Development of E-Commerce in China

16 pages and 7 sources used. This paper provides an overview of the emerging role of venture capital on the development of Web-ba...

Social Responsibility, Business, and Globalization

In ten pages issues such as the business role in society, whether or not organizations have to be socially responsible, business p...

The Role of Asychronous Transfer Mode

In eight pages the ATM's role in the business world is evaluated through comparisons with Gigabit Ethernet, IDSN, and ADSL technol...

Self Employed and Business Planning

In eight pages business planning for self employed entrepreneurs is examined along with a discussion of the role they play in this...

Marketing Products, Services and Social Efforts

well. Product. The product, obviously, is that thing being sold. It does not need to be a tangible good, it can...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

How Has Services Marketing Shaped The Concept Of Marketing For Organizations

low level of accompanying services, these may be goods where there is a reliance of sales, such as car sales, the goods are the co...

Changing Roles Of Accountants With E-Commerce

technology, accountants must often take an active role in: * Providing other information to managers that goes beyond financial da...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Incentives and Compensation Management

country, where this company exists. This figure infers active distributors in the United States, the figure is equal to 1.5 milli...

Three Essays on Business Management

launched on the brilliance of one researcher, who then turns over the reigns to a professional management team as he or she moves ...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

The Role of the U.S. Constitution in Business Regulation

attempted to do via court action (Lester, 2008). Before it opened the club, Barnett "filed a civil rights lawsuit in U.S. Distri...

The Czech Republic - The Business Environment

part in delegation of the trade unions that take part in the tripartite system (Stasek, 2005). There has been a shift in the way...

Canada's Government and Business Roles, Regulation, and Deregulation Issues

our economic life including the idea of propping up failed industries". However he adds, "by the 1980s, though, Canadian governmen...

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Information Technology Role in Business Process Reengineering

and change is not an automatic successes, organisational changes to do with new technology and software have a failure rate of 20%...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Impact of Information and Knowledge at McDonalds

a member do staff would take orders from customers as they came in. The services appeared to be efficient as there were never more...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Communication in Organizations

promoting the businesss products or services, negotiations, preparing documents for a business transaction, the actual business tr...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...