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Essays 1801 - 1830

Saudi Arabia and the Exporting of Computers

In thirteen pages this paper considers Acme Computer's decision making process involving a cautious approach to exporting computer...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Benetton International Marketing Efforts

In five pages Benetton's international marketing and its reasons for the company's continuing success are discussed along with an ...

France and Costume Jewelry Marketing

In nine pages this paper discusses the marketing and brand image protection of costume jewelry in France. Nine sources are cited ...

Government Price Controls and Their Impact Upon the Pharmaceutical Industry

p. PG). Consumers are becoming nonplussed, and therefore resistant, to all the elaborate marketing schemes found in todays market...

SoBeä Beverages' Marketing Plan

is not so high that products can be classified as dietary supplements rather than soft drinks. The products are politically and ...

Aspects of Management in Real Estate

In thirteen pages this paper examines the various factors associated with real estate management and includes industry competition...

Basic Principles and DeBeers Advertising

In eight pages De Beers advertising is evaluated in terms of its successful diamond marketing regarding adhering to basic principl...

AOL Marketing

In five pages this paper examines the marketing endeavors of American online as an external advertising venture for others and reg...

Global Marketing of Heinz Ketchup

In five pages the international marketing efforts of Heinz ketchup are examined in terms of its emphasis upon consistency and bran...

Germany and the Marketing of Computer Hardware

third largest, and accounts for somewhat more than one-fourth of the European Unions GDP. According to BusinessEurope (1998), amon...

A Comparative Analysis of Two Marketing Articles

A paper consisting of five pages compares two marketing articles that examine the issue of customer satisfaction with one discussi...

Sun Rize Fruit Drink Marketing

route Ellenaren Products will need to take in the new millennium. Part of this need to revert to more uncomplicated tactics is be...

Marketing Strategies For a Fictitious New Product

This paper analyzes the marketing strategy for a fictitious office supply item called KwikKlip. This nine page paper has six sourc...

Petroleum Convenience Story Business and Management Plan

In six pages this paper considers a hypothetical case study involving the marketing issues to be faced to be faced by a petroleum ...

Edison Brothers' Retail Clothing Chain Marketing Analysis

In about three pages this paper presents information, figures, and charts as they pertain to a marketing analysis of the Edison Br...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Marketing Focus of Bell Atlantic

In six pages Bell Atlantic is discussed in terms of the possibilities that exist for the company in terms of marketing both domest...

Hilton Hotels' Marketing

In six pages this paper assesses the global chain of hotels' present marketing situation in a consideration of image and its impor...

Continuing Development of Eastman Kodak

This paper consists of seven pages and discusses Kodak's restructuring as well as its Photo CD's remarketability with an analysis ...

Marketing Strategy of Revlon

In twelve pages this paper discusses Revlon's marketing strategy in an analysis of the ColorStay line and the Fire and Ice and Cha...

Catalog Sales Decline of Land's End

is to rise more quickly than inflation & wages, people are less apt to be willing to pay augmented rates for shipping and companie...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

1990s and Marketing of Pepsi and Coke And Pepsi

In five pages the ways in which Pepsi and Coca Cola provide checks and balances of each other in terms of profitability and market...

Urban Hispanic and African American Marketing

In sixteen pages this paper examines how marketing can target these two extremely important consumer groups. Fifteen sources are ...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

Overview of Marketing for an Independent Garden Center

purchases for resale. Every retailing business must be aware of the extreme competitive nature of todays retail market in order t...

Multilevel Marketing and Pyramid Schemes

In thirty pages this research paper presents examples that illustrate the differences between multilevel marketing and pyramid sch...

Transactional and Relationship Approaches to Marketing

In twelve pages this research paper considers transactional and relationship marketing methods in a contrast of differences. Eigh...

Marketing Tools and the Validity of Psychographics

In two pages this paper argues that psychographics and the ways in which it misleads and exaggerates should not be regarded as a v...