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Marketing - Is There a Gap between Research and Practice?

gathered need to be reliable and reflective of the population that are being researched. If the practitioners were not able to ach...

Internal and External Influences on Shell in Oman

The writer looks at some of the environmental influences that are impacting on Shell Oman Marketing Company, including environment...

BMW's X5 SUV Marketing

In twenty one pages this paper examines the X5 sports utility vehicle in a consideration of the market potential it represents to ...

Marketing Plan Sample for Outdoor Women's Clothing

In twelve pages this paper considers a fictitious women's outdoor clothing retailer in a consideration of development, management,...

Small Business Startup and Marketing

In 8 pages this paper considers how a small business can be launched and successfully marketed. There are 5 sources cited in the ...

Marketing a Bank Loan and Mortgage Insurance Tracking System Product

the liability. Simply put, reinsurance is characterized as insurance for an insurance company. While it is the goal of primary i...

France and Marketing Costume Jewelry

awaiting them, they still must be careful to do thorough screening and market analysis before attempting to expand into internatio...

The Marketing of Snowboards Case Study Analysis

the new millennium approaches, business and marketing strategies within the snowboarding industry will continue to present inspire...

Saudi Arabia Software CDs and Music Marketing

In ten pages this paper examines the prospect of conducting limited business in Saudi Arabia in this case study of Soft Sound, a c...

College Students and the Marketing of a Campus Poetry Night

In one page this essay discusses how to plan and promote a poetry night event on a college campus that includes a book signing and...

Demographic and Marketing Issues in Nigeria

This paper analyzes the demographic, business, and travel information relevant to planning an investment in the African country of...

Internet Marketing Information Management II

In ten pages data mining is discussed with the focus being on opt in mailing list approaches. Thirteen sources are cited in the b...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

Online Jewelry Company Marketing Plan Development

In five pages the ways in which an online jewelry store would be marketed are discussed along with considerations and success stor...

Chinese Marketing of QUALCOMM's CDMA

In nineteen pages this report examines San Diego's QUALCOMM and considers how to market its Code Division Multiple Access wireless...

Last Weeks of Presidential Campaign of 2000 and Integrated Marketing Communication

In fifteen pages this paper examines Al Gore's presidential campaign of 2000 in terms of IMC. Ten sources are cited in the biblio...

Marketing in Today's Global Marketplace

This 5 page paper compares and contrasts three books about business and their authors' opinions of what it takes to succeed in the...

Marketing Case Study of Lancôme

In five pages this paper answers student posed questions pertaining to Lancôme in a consideration of decision making, sales ...

Home Health Care Marketing

In five pages this paper examines how to market home health care with a local marketer interviewed and a community facility that f...

Marketing and Macroenvironmental Influences

In twelve pages this paper examines how fashion, weather, and economics environmentally influence a breakfast cereal for children....

Singapore and the Marketing of Sneakers

In six pages this paper examines how to effectively market sneakers in the now mature Singapore economy. Five sources are cited i...

Competitive Consumer Markets and One to One Internet Utilization Marketing Strategies

In sixty pages this paper discusses how the Internet is being incorporated into consumer markets that are especially competitive. ...

The Marketing Imagination by Theodore Levitt

In eight pages this text by Theodore Levitt is analyzed. There are no other sources listed....

LA Gear Shoes' Marketing

In eight pages this paper presents BCG and SWOT analyses in this consideration of how to market LA Gear for men's athletic shoes d...

Bolivia and Cell Phone Marketing

In sixteen pages this paper examines how to market cellular telephones in a region like Bolivia that does not even have complete s...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Rexall Sundown Management and Marketing

In eight pages this paper considers current and future growth outlooks for Rexall Sundown as management must ensure vision and exp...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Pediatric Home Health Care Services Marketing

In three pages this report examines pediatric home health care services and how they may be successfully marketed and promoted. F...

Marketing and WWW Resources

This paper considers the creation of a business plan and examines 5 business resource and planning websites that can be of assista...