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Essays 421 - 450

Determining A Future Strategy for Skype

while it competes with a number of firms, in the fastest growing market; the mobile apps market, Skype has become the dominant pla...

Skype - An Input Analysis

advantage, differentiation and focus. The strategy followed by Skype is not that of focus, as the firm is clearly seeking to appea...

South African Breweries

should be measurable. Financial measures for the company should include measures such as overall turnover, cost of goods sold, gr...

What Will Happen with EU Expansion Following the Economic Crisis of 2008?

potential for war would be reduced as the union became larger and he agreements and commitments between countries that were part o...

Game Theory for a New Entrant

look at the existing market conditions and consider the way a firm may be able to compete. Where there is an oligopoly there are c...

Russian Standard - Vodka and Banking

Functional brand attributes which were communicated effectively to the customers incorporated these heritage aspects along with qu...

Companies Google Could Acquire

most venture capital funds are not looking for long-term investment, and usually have an exit strategy which includes selling, eit...

Questions on the Way Wal-Mart Has Expanded in the International Market

expansion easy, this was the first foray into the international market and it was realised that there would be a substantial diffe...

Implementing Performance Management within an Organization

definition is given in Dransfield (2000), which states that performance management "is a process which is designed to improve orga...

Marketing Gourmet Food for the French Market

high quality service reflecting the positioning (Hooley et al, 2007). The market potential is very large, France is the largest ...

Case of Larson

result in increases in demand greater than the proportional decrease in price and as such increase revenues, so while the revenue ...

Ford Motor Company Assessment and Recovery Strategies

and was unveiled on the 10th of January at the New Delhi Auto Expo (Overdorft, 2008). When looking at the power...

Change and Change Management

organisation, in this model, is always under some form of pressure to change. The way in which any changes emerge are as a result ...

Analysis and Strategic Recommendations for Callaway Golf

the companies own products, which is the potential to be facilitated through low cost manufacturing in Asia. The physical situatio...

IKEA AND SOUTH AMERICA

transnational organization? 2009). The definition of the mega-national fits IKEA well; its a company that continues to retain tigh...

HRM and Organizational Performance Measures

in order for customers to return and the firm to be successful the quality of the product is an issue. However, this an issue that...

Potential Economic Influences on Starbucks

income, which will provide the scenario for increased demand, as long as the company satisfying consumer demands in terms of produ...

Influences in the Development of a Marketing Campaign

The writer looks at the scenario of a new health and fitness club that is looking at opening in the UK. The writer looks at differ...

Questions on OneCafe

companies and companies such as Coca-Cola. Even companies such as McDonalds and Starbucks are only verging on a true global presen...

The Sustainability of Corporate Social Responsibility during Economic Hardship

the commercial environment * To identify relevant theoretical models that may be used to assess CSR practices. * To assess the di...

Dell International Strategy

Dell have undertaken international expansion; locating production facilities in different geographical areas. The first section of...

Diversity and Communication - Two Case Study Proposals

The writer presents to proposals for research to assess the way that an organizations and its communication strategy is impacted b...

Can the Stock Market be Outperformed?

growth for their clients, either in the short, medium or less often in the long term depending upon and the type of investment fun...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

Strategic Recommendations for Lexus

that the sports Toyota Supra and the premium Toyota Cressida were developed. The development of the luxury segment was also attrac...

The Agency Problem and Choices for Market Entry

This paper is made up of two sections. The first section discusses the way in which the agency problem may manifest and how it may...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

China As a Business Destination for a US Logistics Company

English speaking countries. However, although the barriers may be low, the decision on markets may be best considered by looking a...

Developing a Reward and Evaluation System for Timley Pte Ltd.

Timely Pte is a fictional company, which is in need of change to the reward and evaluation processes. The writer considers the way...

Strategies for Pricing and Distribution in a New Mobile Mechanic Business

in order to gain the purchases from the former customers of the competition, with the aim of keeping them when prices are increase...