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Essays 211 - 240

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Analyzing Martha Stewart Everyday Colors® Advertisement

which begins, "We have 256 wonderful paint colors. You have infinite possibilities" (Martha Stewart Everyday Colors, 2003; p. 45)...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Creative Essay 'I Never Said I Was Martha Stewart'

getting ready to leave. "I cook all the time at home." I simply rolled my eyes at him. He nodded knowingly. "Oh, I get it....

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

The Midwife's Tale The Life of Martha Ballard by Laurel Thatcher Ulrich

In seven pages this historical text is critically analyzed through the use of such evaluation criteria as organization, plot, meth...

Artist's Role According to Martha Graham and James Joyce

In three pages Portrait of the Artist as a Young Man is featured in this comparative analysis of Joyce's and Graham's perceptions ...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Inclusion, Exclusion and American Law by Martha Minow

In five pages this paper examines discrimination, victims, and court dichotomy. There are no other sources listed....

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Jean Watson's and Martha Rogers' Nursing Theories

In six pages this paper contrasts and compares these two approaches to nursing theory that are based upon the concepts of nursing,...

“American Women in Flight Since 1940”: Insight into a Woman’s Place in Our Society

Much has been written about how womens societal roles have changed over the history of our country. One of the more interesting i...

'Women's Liberation' and The Subjection of Women by J.S. Mill II

In six pages this research paper evaluates the effectiveness of Mill's efforts to prove his arguments in this 1869 text. Four sou...

Women's Rights in On Liberty and The Subjection of Women by J.S. Mill

should be used to silence the opinions of others makes the implied assumption that his opinions are infallible. Mill grants that i...

Assessing Women's Perceptions of Women in Advertisements

methods are more useful when the researcher seeks to determine attitudes and perceptions. Creswell (2003) speaks to the former vi...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Women's Suffrage Movement In Canada

women voting was by no means in the best interest of the country at large and the family unit in particular. Clearly, at the foun...

Cisneros/”Loose Woman”

called a "beast," when she all along she thought she was a woman. This humorous beginning not only shows two diametrically opposed...

Equal Pay

The past molds and conditions us yet few of us have an understanding of women's struggle for equality. Beginning in the early- to ...

Sexual Harassment Case - Co-Workers

be defined as a sexual act and it made Peggy uncomfortable. According to the law, it is up to Peggy to do certain things before s...