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Essays 91 - 120

Books on Advertising and Marketing

Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Powerful Radio and Television Advertising

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

Troponin and Changes in Muscular Fitness During Deep Space Flight.

This 7 page paper discusses the involvement of troponin with regard to the effects of zero gravity on muscle mass. There has been ...

Serial Killers Versus Mass Murderers

outcast or recently being fired from a job can trigger an individuals compulsion to enact revenge against those who may or may not...

The BART System: Defects And Problem-Solving

an economic and political undoing of enormous proportions. BART was faced with much the same predicament in 2005, grappling with ...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

ADVERTISING REGULATIONS: CHILDREN AND FOOD ADVERTISING

to be exposed to higher volumes of food advertising on television, with the goal of encouraging these children to eat unhealthy fo...

Advertising's Positive and Negative Social Impact

In five pages this critical paper examines the social benefits and detriments of advertising. Four sources are cited in the bibli...

Market Consumption and Advertising's Impact

In seven pages this paper examines market consumption in a consideration of how it is influenced by advertising. Six sources are ...

Coca Cola Advertising's Impact

In seven pages this paper discusses Coca Cola's advertising and marketing impacts upon consumer product purchasing. Nine sources ...

Advertising's Optimal Types

been seen recently (How often should you advertise? 30), then those shopping for shampoo may be convinced to try the product. Meow...

Advertising's Subliminal Messages

idea that the forbidden is better, is still in effect. Many people will overspend on a pair of brand name jeans which they could h...

Advertising's Various Steps

our lives, in a psychological effort to cause us to purchase the product. In effect, the message is if you buy this product your ...

Marketing's Sociocultural Environment

full detail the social-cultural environment as it pertains to marketing - as understanding this environment is important when it c...

Callenbach's Ecotopia

The novel takes the form of a series of newspaper articles and journal entries by Weston; the society is therefore observed from t...

Fictional Reflections of Contemporary China

this concept was combined with the idea that those with superior status would educate those who were lower in status through examp...

Analysis of Consumerism

leisure time activities (Glennie 927). This was true, interestingly enough, when later improvements in material wellbeing even fil...

Public Policy and Marketing Ethics

both of which are legal and sold in large quantities (Kotler, 2004). (Illegal drugs are also in this category but as theyre not f...

Consumerism and Television for Children

endless parade of gorgeous people living fabulous lives; it is attractive and seductive, and that makes it an ideal platform for m...

North America's Teenage Consumers

points out that an ideal engine, in optimum condition could theoretically conceive 100 percent efficiency, but that real-world req...

Analysis of TV Issues

uncommon side effect of televisions assault on the senses, found particularly evident with teenagers. Television is responsible f...

Taste and Cultural Capital

Honda will win; the next Lexus; and so on. There is always an ongoing battle, and an ongoing desire for new tastes to feed....

Analysis of U.S. Consumerism in 'The Eagles Shadow'

In this way, I do not believe that the U.S. decision to not support the Kyoto Treaty is reflective of American consumerism run amo...

Capitalism in the United States

Such action will surely prove destabilizing. American capitalism impacts consumerism and materialism in another way, by lulling A...

Welfare Consumerism and Family Authority

active in the workplace and as such have more authority as a result of this economic freedom. There is also the increased...

Women's Emancipation and the Department Store's Impact

Paris runways are rather elitist and desirable, the models are near starvation and they represent a new female ideal. Fashion to ...

A Critical Essay on Don DeLillo's 'White Noise'

This essay consists of 5 pages and describes this text as definitive of the cultural voic that exists in a contemporary life ruled...