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Essays 271 - 300

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Entering the Chinese Market with a Cosmetic Product

it is worth noting that China still counts Taiwan as one of these provinces and there is ant the special administrative region of ...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Developing a Marketing Plan for Viagra

to influencers Pfizer may appeal to men who would not otherwise come forward. It is undertaken in a tasteful manner, in line with ...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

KELLOGG COMPANY AND INTEGRATED MARKETING COMMUNICATIONS

- its in a constant battle with rival General Mills for the number one spot in the U.S., while getting a run for its money by the ...

Fictitious Total Quality Management Case Study

to check that quality is the right level for all aspects of the business. In a report sponsored by Proctor and Gamble...

The Use of Marketing Strategies in China

The current status of media in this country is developing at a very rapid rate, indeed, the government are taking measures to rest...

Cisco: Expanding to Consumer Level Campaigns

This 3 page paper gives an overview of the company Cisco. This paper includes a discussion of how social media can be used to keep...

Applying Content of Articles on Marketing Regulations

Marketers should be aware of marketing regulations. This paper outlines the content of three articles concerning different aspects...

Social Media in Small Businesses

Nowadays, nearly every single business, large and small, can be found on the internet. It is no wonder that the internet is now ou...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Mythology in Advertising

image South African-ness. The markets of this iconic South African beer would often refer to it as the peoples beer (Talotta, 2000...

The Dissemination and Marketing of Music from Tin Pan Alley to the Modern Day

publishing of magazines or stationary (Tawa, 1990). The main method of distribution involved composers approaching the publishers...

The Future Of Television Advertising

This 17 page paper looks at a future of advertising on television. A large number of influences are changing the way television is...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

SME's Success or Failure Indicators

undertake formal strategic planning and as the failure rate is not this high this may not be as strong an indicator as initially e...

5 Countries, Media Industries and Telecommunications' Stakeholder Interests

When we consider the range of stakeholders some can be seen more direct than others. Stakeholders are those who have an interest i...

Wal Mart and Its Electronic and Print Marketing

the new 30. Hence, marketers are jumping on that bandwagon as they realize that those in that age bracket have money to spend. Cun...

Media Moguls

profitable fashion, it has created problems as well. One of the most obvious and by far the worse of these problems is that it is...

Presentations of the Media in Film

indicates that a well-written interview with Williams could show that the murder was not premeditated, but due to his psychologica...

SME's and Influences of Government Policies

In five pages this paper examines the United Kingdom's government policy regarding small and medium sized enterprises in terms of ...