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Essays 301 - 330

Wal Mart and Its Electronic and Print Marketing

the new 30. Hence, marketers are jumping on that bandwagon as they realize that those in that age bracket have money to spend. Cun...

Small to Medium Sized Entermprise Marketing and Communication

an open door policy. However, there have also been problems. With a small company, as many of the processes are less formalised....

Case Study of Viacom and Its Media Industry Challenges

remains that Disney, Time Warner and News Corp. are the organizations prime competition. Though Viacom began as the cable arm of ...

Fast Food and E-Commerce

profit margins, but may increase over all profits. It is only by looking at the way these influences may be exerted that the impac...

Social Media in Small Businesses

Nowadays, nearly every single business, large and small, can be found on the internet. It is no wonder that the internet is now ou...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Mythology in Advertising

image South African-ness. The markets of this iconic South African beer would often refer to it as the peoples beer (Talotta, 2000...

Presentations of the Media in Film

indicates that a well-written interview with Williams could show that the murder was not premeditated, but due to his psychologica...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

SME's and Influences of Government Policies

In five pages this paper examines the United Kingdom's government policy regarding small and medium sized enterprises in terms of ...

Marketing Questions

et al, 2001). However, it is also possible that a researcher may have reservations regarding undertaking research this manner, as ...

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

Gap Between Youth and Adult Culture Growing Wider

our new culture with such new pursuits as video games, new styles of music, and even new forms of art that play a negative role in...

Twentieth Century and the Culturally Conflicted Media

cultural influence and at times, military advantage for the country. At the same time, the various forms of mass media have deve...

Marketing Strategies of Apple Mac Computers

differently if they hope to recapture a greater market share in the PC market. CHAPTER 1: INTRODUCTION Apple Computer Inc. and M...

Society of the Modern and Postmodern Eras and Media's Role

and otherwise -- and that rational planning, technology and social manipulation would "engineer the perfect society" (Veith, 1995)...

Best Media Selection

after work. This alone is no sufficient to determine the target market and as such the media that can be used. If we look more c...

Bill Clinton and Monica Lewinsky Scandal, the Media, and Public Opinion

media does not tell people outright what they should think; instead, the basis of spotlighting certain issues is to tell people wh...

An Organizational Website Evaluation

in regard to the web site at hand, this organizations principle mission is to create balance, but a question lingers as to whether...

Clarke County, Georgia's Lynching

his own protection since it was felt that he would not receive fair treatment in Oconee County. The murder victim was a farmers wi...

Mental Health Changes on TV

For decades, the media has portrayed people with mental illnesses or disorder in such a way that others did not want to be around ...

Singapore and the Marketing of Customer Relationship Management Marketing

argues that it is the share of the customer that is the measure of relationship marketing. Adrian Payne identified six markets ce...

Proposal and Literature Review on UK Marketing of Low Cost Airlines

2005). However, the concentration is high, with 81.5% of the market going to only six companies, as well as British Airways these...

News vs. propaganda ratio in Qatar

(ruler) who is somewhat open minded (CIA Fact Book, 2002). Also, with English as its second language (Arabic is the official langu...

Egypt and Media Accessibility

In five pages this paper examines Egypt in a consideration of the media's role with print, TV, radio, and the Internet each discus...

Proposal for Internet Expansion of Chiropractic Office

by an alliance of 15 individual chiropractic offices in Northern California. The purpose of the proposal is to seek expansion f...

Media Distortion

to take lightly. However, it appears that those who report the news do not take into consideration the very lives their stories a...

Brazil's Media

Brazils difficulties, and comparing it with the situation in the United States, an examination of theory is helpful. II. Theory:...

Media and Environmental Issues

any news interest in the first place: The scientific conviction that global warming is happening and is being caused by man incre...

Rubin 'Hurricane' Carter's Trial Coverage

This paper contrasts and compares African American and mainstream media's depictions of 'Hurricane' Carter's trial in eight pages....