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Essays 61 - 90

Marketing Debates and A Marketing Plan

revenue and sales with a range of luggage, watches and even fragrances, but that this can be taken too far (Lane, 1998; 10). The p...

Global Setting and Small Business

may be good examples of how, in the past, companies would establish their home market, but then look to expand as a result of both...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

Internet Marketing Options for a New SME

that preclude or place restrictions ion the way that this should take place. They are voluntary cases but breaching them can have ...

Marketing Proposal for Wynnbrice

increases the cost of the advertising. The first tool will be the use of short radio commercials. The majority of drivers will l...

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Marketing Plan For A Robotic Vacuum Cleaner

This is a product which will appeal to a broad range of users, including those who do not like vacuuming or sweeping,...

Coca Cola Market and A Marketing Campaign

that there are no conflicting messages sent and that the message appeals to the target market and supports the positioning. To d...

Marketing Audit for an SME

model takes the model for the environment from the US market, using styles and refresh images so that a good product can be combin...

The Use of Market Research

environment Verizon will need to know that the market wants, how it is developing and the motivations behind the way that consumer...

BMW; A Research Proposal

the different strategies that BMW has adopted the question remains, why have they been unable to break their market constraints an...

Market Research Proposal for X-Soft

the children using instant, therefore the potential target markets, therefore the primary purchasers of parents who which control ...

Troponin and Changes in Muscular Fitness During Deep Space Flight.

This 7 page paper discusses the involvement of troponin with regard to the effects of zero gravity on muscle mass. There has been ...

THE MARKETING OF A NETBOOK

The current advertising focus for this product is television, as manufacturers scramble over each other to promote the netbook and...

The role of Mass Media

The media thrives on ratings, which is why there are so many scandals and issues involving controversial topics. People want to se...

United Kingdom and Developments in its Mass Media History

each in order to tune in, which over 2.25 million people did" (BBC, 2004). This number apparently quadrupled by the 1930s. The fir...

Political Socialization and Its Major Agents

mass media, school and peers are "major agents of political socialization." Family Lundblad (2004) describes two of her "de...

Politics and Media Bias

2001, p. 163). A Pew Center report published two years later revealed that number had increased to 69 percent of Americans who be...

Media and Inappropriate Language

beginning to use foul language more often (The Real Truth, 2005). Another author argues that "What is causing the increased am...

Mass Media Summary

the foundation upon which all journalists are obligated to utilize with regard to their respective subjects, yet a reality not man...

Man and the Mass Media: The Theoretical View of Marshall McLuhan

culture through the medium in which it is developed. In a number of McLuhans books, including Understanding Media: The Extensio...

The Mass Media and Democracy

notion that others are superior to them, and that politicians know what they are doing. Then, the general public does not care abo...

MASS COMMUNICATION ESSAY QUESTIONS

much more fragmented, leading, in part, to a sadly polarized nation. What are the administrative and critical traditions ...

The 2008 Election and the Mass Media

often said, no longer reports public opinion, it drives it. This paper considers the way in which mass media sets the agenda for d...

The Public Personas of T.E. Lawrence

contempt he displayed for some of his fellow Englishmen, and his championing of the Arab cause as potential reasons for any media ...

Why Mass Media is "not just any business"

a whole in different ways. It is the mass media which many organizations will use in order to market there good and try to influen...

Habits and Mass Media Analysis

In five pages this paper analyzes how mass media determines habits and what represents pleasure through what it labels as entertai...

The Politics and Social Views Concerning Nanotechnology and Nanomaterials

Nanotechnology is a relativity recent science. The writer looks at the way it has been received by discussing the political rheto...

Mass Media Reflection in the Work of Keith Haring

In five pages this paper discusses how the ideology and concept of Keith Haring's work can be interpreted as a mass media product....