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Essays 31 - 60

Media Plan for Legends Golf Club

20 miles of each other, and the highest per capita rate of PhDs in the country. Central to the three cities is Research Triangle ...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Media And Domestic Violence

Disease Control and Prevention, impacts almost twenty-five percent of American women who are reported to have been abused at some ...

Communication: Gramsci's Hegemony

grand and far-reaching; that every form of media can readily influence those they inform speaks to the level of ideological contro...

Ad Banning and Broadcast Media Advertising

In a paper consisting of twelve pages the decision to ban advertising from the broadcast media is examined with the position suppo...

Media and Women

creatures that nurture and tend house. We can look at almost any television commercial and note that women are often the ones t...

Most Effective Marketing Medium

actually eat. Nutellss marketing offered the solution. Sales would naturally decrease after this news was just released this month...

Mass Media's Influence

This essay uses the Civil Rights movement and the invasion of Iraq as examples of how the influence of the mass media has had a se...

Public and Mass Media's Influences

it to satisfy the many demands, and constrained by the social constructs that maintain any society (Glover, 1984). Here we may arg...

Mass Media's Influence on Public Opinion

as "the exceptional event," which makes "coups and catastrophes" newsworthy (Alleyne 3). However, there is also considerably discr...

Mass Media's Impact on Society According to Postmodernism

the mass media has become one of the strongest players in that interaction. While many human traits are inherited genetically, ot...

Editorial Response to WMDs Issues

George Bushs call for the turning over of weapons of mass destruction have argued that Bushs interests have been purely economic, ...

A Company that Uses FaceBook and Others

All sorts of business have learned about the advantages of social media in creating brand awareness, brand loyalty, customer-engag...

Mass Advertising and Consumerism

century with the opening of the first department stores and increased with the growth of advertising and retailing. Consumerism i...

Advertising and Its Relation to Psychology, Sociology, and Mass Communications

or negatively (Bharadwaj, Tuli, & Bonfrer, 2011). Moreover, both systematic and idiosyncratic risks can be managed effectively thr...

Ethical Perspectives on Factory Farm Raising of Animals for Human Consumption

with the profits generated from their production of greater importance than the care and welfare of the animals (505). During the...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Advertising and Gender Stereotypes: How Culture is Made

of the popular television show "Futurama", a character from our present time protests the futuristic intrusion of advertisements i...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Ogilvy on Advertising by David Ogilvy

In nine pages this advertising text including the author's recommendation of what represents 'good' advertising based upon nearly ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Mass Media Reflection in the Work of Keith Haring

In five pages this paper discusses how the ideology and concept of Keith Haring's work can be interpreted as a mass media product....

Mass Media and Visual Communication

ethically questionable tactics to sell the companies products. While the Nike Corporation promotes an active image and lifestyl...

Mass Media and the Military

and the technology in Star Trek has evolved, its primary premise has not. The fundamental concept holds that peace must be mainta...

The Use of Censorship in the Mass Media

a cave. But nothing reliable is known about censorship of the arts until about 2600BC, when the ancient Egyptian authorities had s...

THE MARKETING OF A NETBOOK

The current advertising focus for this product is television, as manufacturers scramble over each other to promote the netbook and...

The Mass Media and Audrey Hepburn

In five pages the ways in which Audrey Hepburn exerted mass media influence in her various careers as an actress, icon of fashion ...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Mass Media and Agenda Setting Theory

In seven pages this paper discusses mass media and whether or not it sets an agenda regarding how information is reported to the p...