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Essays 61 - 90

THE MARKETING OF A NETBOOK

The current advertising focus for this product is television, as manufacturers scramble over each other to promote the netbook and...

The role of Mass Media

The media thrives on ratings, which is why there are so many scandals and issues involving controversial topics. People want to se...

Dyson’s US Strategy

(Porter, 1985; 120). This means that the products different in some way, this may be real value through features and extras, perce...

Politics and Media Bias

2001, p. 163). A Pew Center report published two years later revealed that number had increased to 69 percent of Americans who be...

Media and Inappropriate Language

beginning to use foul language more often (The Real Truth, 2005). Another author argues that "What is causing the increased am...

Mass Media Summary

the foundation upon which all journalists are obligated to utilize with regard to their respective subjects, yet a reality not man...

George W. Bush's Inability to Find WMDs and Portrayal by the Media

certain degree of sympathy with Iraq and its leaders, regardless of how barbarian those leaders have proven themselves time and ti...

Political Socialization and Its Major Agents

mass media, school and peers are "major agents of political socialization." Family Lundblad (2004) describes two of her "de...

United Kingdom and Developments in its Mass Media History

each in order to tune in, which over 2.25 million people did" (BBC, 2004). This number apparently quadrupled by the 1930s. The fir...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Theodore Levitt's Marketing Imagination

In three pages Levitt's text is compared with others on the subject such as Art Weinstein's Market Segmentation and David Ogilvy's...

Eating Disorders and the Patriarchy

In five pages this paper examines eating disorder increases and the role of the social patriarchy, particularly the mass media. T...

Marketing and Communication in the Future

In 5 pages this paper examines mass media, large group, and small group communication in a consideration of how businesses of the ...

Mass Media Reflection in the Work of Keith Haring

In five pages this paper discusses how the ideology and concept of Keith Haring's work can be interpreted as a mass media product....

The Concept of Popularity and the Views of the Mass Media in England

9 pages. This paper provides an overview of the way in which the idea of popularity has changed over the past 50 years, with a fo...

The Mass Media and Audrey Hepburn

In five pages the ways in which Audrey Hepburn exerted mass media influence in her various careers as an actress, icon of fashion ...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Mass Media and Agenda Setting Theory

In seven pages this paper discusses mass media and whether or not it sets an agenda regarding how information is reported to the p...

Mass Media and the Military

and the technology in Star Trek has evolved, its primary premise has not. The fundamental concept holds that peace must be mainta...

Mass Media and Visual Communication

ethically questionable tactics to sell the companies products. While the Nike Corporation promotes an active image and lifestyl...

Habits and Mass Media Analysis

In five pages this paper analyzes how mass media determines habits and what represents pleasure through what it labels as entertai...

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Mass Media and Its Problems

In five pages this paper examines problems including public loss of faith, prejudices, and stereotypes as they pertain to the mass...

Mass Media, Negative Influences, and the Self

This paper discusses the theories of Freud and Lasch as they relate to the potential negative impact of mass media on self-esteem ...

Christmas Perceptions and Mass Media Effects

In twenty five pages this research paper attempts to answer the question 'Does mass media affect the image of Christmas?' An exha...

Contemporary World and the Role of Classic Rhetoric

In four pages this research paper considers the compatibility of the contemporary world's technology and mass media with the class...

Popular Culture and Mass Media

In eight pages this paper examines how mass media affects social perceptions regarding products, politics, and people. Five sourc...

Diplomacy and the Media's Effects

In eleven pages this paper examines how diplomacy is influenced by the mass media in a consideration of such topics as Jesse Jacks...

Mass Media Aspects

According to what I know, perhaps the most original video programming concepts were in the area of self-improvement: rumba lessons...