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Essays 901 - 930

'Fear Appeals' and Public Service Advertising

In five pages this paper assesses whether or not public service ads that evoke reader or viewer fear are successful. There are 4 ...

North Texas Soccer and Direct Advertising

In five pages a professional North Texas soccer team is discussed in terms of a hypothetical direct mail campaign that targets spe...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Marketing, Advertising, Competition, and Alliances Associated with the Airline Industry

In sixty two pages this paper presents a comprehensive overview of the airline industry and examines the effects of deregulation i...

North Texas Soccer and Direct Mail Advertising Campaign

In a report consisting of five pages a hypothetical scenario involving a North Texas professional soccer team and a direct mail ca...

Electorate Polarization Decline and Political Advertising

In twenty pages this paper discusses the negative electorate repercussions of political advertisements. Twelve sources are cited ...

Deleterious Impact of the Joe Camel Cigarette Advertising

In five pages this paper discusses the detrimental effects of the Joe Camel ads in terms of targeting the youth market and increas...

History of American Advertising Quackery and Scams

In eight pages this paper examines America's history of quackery and scams with the pharmaceuticals industry the primary focus. T...

Nonverbal Communication and Advertising

In this paper consisting of eight pages the nonverbal cues found primarily in television commercials are examined to understand th...

Contemporary Genres of Music

In six pages this paper discusses modern music in a contrast and comparison of different genres and also discusses how these genre...

New Media and Margaret Sanger

In five pages this paper examines the public criticism directed at women's reproductive rights' crusader Margaret Sanger in a cons...

US Presidency and How the Office Has Been Weakened

Ibn twenty pages this paper discusses the American presidency's weakening and considers the role of the media in this occurrence. ...

Media Bias and Television News Magazines

Media bias in such TV news magazines as CBS' 60 Minutes, Dateline NBC, and ABC's 20/20 is examined in a paper consisting of fiftee...

Relationship Between the Media and the White House

The uneasy relationship between the media and the White House is examined in an overview consisting of eight pages. Seven sources...

Jacqueline Kennedy Onassis and Her Courage Under Camera Fire

reporters and the endless questions she found herself facing, we saw her become surrounded with an air of intriguing mystery as sh...

Increase or Decrease in Racial Discrimination Over the Last 25 Years?

existence, it is primary in continuing the bias. How does one deal with racism in the media? There is no single contributory fac...

News and the Media, Which Comes First?

In ten pages this report examines whether the news or the media comes first in terms of the 'newsworthiness' of an event in terms ...

Modern Society and the Influence of the Media

Sexuality is a product of popular culture that has firmly staked its claim in the mass media. So entrenched is the concept of sex...

Encephalitis Outbreak and Coverage by the Media

In four pages this paper examines the international media coverage of the 1999 outbreak of encephalitis in metropolitan New York. ...

Presidential Candidacy of Al Gore and Media Coverage

In ten pages this paper examines the candidacy of Al Gore in a consideration of tactics of persuasion and the media bias concept. ...

Media is Not to Blame for Violence in Children

In five pages this paper discusses a cause other than the media for violence in children. Six sources are cited in the bibliograp...

Quebec's Small to Medium Sized Businesses

In twenty five pages the Quebec province is the focus of this business consideration of small and medium sized companies with the ...

Broadcast and Print Media and New Technologies' Implications

Revolution: How the Internet is Putting Individuals in Charge and Changing the World We Know. Shapiro (1999) posits that the Inte...

Quebec's Small and Medium Businesses

In twenty pages this research paper compares Quebec's small and medium sized businesses with those throughout other Canadian provi...

Media Violence and Aggressive Behaviors in Children

This paper examines media violence and the ways it can lead to an increase in aggressive and violent behavior in children. This t...

A Review of Marling's Book, As Seen on TV

ODonoghue, who collects paint-by-numbers pictures, calls them a "great metaphor for life in rigid MeCarthy America. You stayed in...

Cognition and Educational Psychology

In five pages this exploration of educational psychology ponders the learning differences between books and other media and the im...

JonBenet Ramsey Murder and its Media Portrayal

In ten pages this paper examines how JonBenet Ramsey's murder was depicted by the media in a discussion of journalistic ethics. N...

WTO Entrance Bid by China and Its Media Coverage

example of the ever-expanding (or more accurately "shrinking") international arena as the new "global village." China and the WT...

Void of Popular Culture

In seven pages this paper discusses how popular culture's void is being unsatisfactorily filled by video games and other types of ...