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Essays 31 - 60

Background and a Project at McDonalds

the global social concerns have seen the increased use of corporate social responsibility polices, from the use of bio- diesel in ...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

MCDONALD'S IN THE NEW MILLENNIUM

the industry? In looking at this case study, the fast-food burger restaurants (Burger King, Wendys) arent responding too p...

Guayaki Sustainable Rainforest Products

satisfy customers; aspects of business which are often seen as diametrically opposed. As a small company trying to break into new ...

McDonald's And Obesity

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

Avon; Marketing Plan for ANEW Daily Resurfacing Cleanser

decade ago, but have since developed it further. Users of the new ANEW Daily Resurfacing Cleanser state that is a very gentle abra...

'Eyes R Us' Web Page Development

In twelve pages this report considers how a company known as 'Eyes R Us' can develop a website that is both an effective as well a...

Overview of Intel

is a global brand name associated with computer processor chips. The company which was founded in 1968 now has an annual turnover ...

AOL and Time Warner Company Financials

that of Control Video Corp (Alsop, 1997). The aim of the company at this time was to be an online company that specialised in the ...

Telecom Company Offers New Product

It has become essential for organizations to have a place to store and backup their data, which is increasing exponentially. Compa...

Fosters Group

Beringer Wine Estates was brought into the Fosters fold when it merged with Mildara Blass in 2001 (Fosters, 2007). This created a ...

3M Case Study

and the increasing economic pressures meant a series of reorganisation were needed to bring costs back under control. The strategy...

Market Analysis of BOH Tea Company

different countries, but is best known it its home country. This is the dominant brand in the Malaysian tea market but it has had ...

Starbuck's; What Can They Learn From Other Companies?

egg shells along with cappuccino. The company faced problems as the core products remains and the identity of McDonalds was firmly...

Peter J. Bensen

responsible for all financial issues at the company (PR Newswire, 2008). He is responsible "for the Accounting, Investor Relations...

Strategies Starbucks May Learn From

also help this will support the firm sales in the long term. The difficult economic conditions have impacted on many firms. Anoth...

Marketing Analysis for DuoLine Marketing

In five pages this fictitious company is the focus of a marketing analysis that includes a position statement, marketing statistic...

An Advertising Campaign for L'Oreal's Redkin Brand in Australia

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

Licensing Your Product

and Sapsford, 2005; p. A1); Sony had given up the struggle by 1992 (Cusumano, Mylonadis and Rosenbloom, 1992). VHS emerged ...

Marketing Small Businesses

long-term is and will be that the company differentiate its products on terms other than price. It will seek to serve the middle ...

Marketing Coca-Cola's "Georgia" Coffee Drink

Coca-Cola products are available in virtually every county in the world now, but company leadership recently has discovered that i...

Kraft SWOT Analysis

SWOT Analysis, 2005). * Strong R&D focus. Kraft continually seeks out new product ideas, but neither is its R&D limited to prospe...

Microsoft Corporation

Paul Allen and Bill Gates attended the same high school at a time when a small computer was a box sporting lights on the front and...

Logistics: Shipping the Product

to South Koreas place on the Index, it only needs to be aware that corruption could become a problem that the company will need to...

Operations Management; Recruitment Process

is more choosey, where they were given the job too easily they may feel the employer will hire anyone and the job does not require...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Toy Safety and the Fast Food Industry

customers, a position that most of the industry shares. McDonalds and Burger King have led the industry in ensuring the saf...

Product Placement and Job Design of McDonald's

related products on a ready cooked basis to members of the public. The service is designed to be fast and efficient and environmen...

McDonald's Service and Product Quality

In five pages this paper applies Deming's Fourteen Points to an analysis of McDonald's service quality and product quality in term...