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Essays 481 - 510

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Procter & Gamble's Chief Executive Officer

Robert (Bob) McDonald has been chief executive officer, president, and chairman of the board since 2009. He will retire effective ...

Analysis of McDonalds

goods, therefore it is a product that will see a decrease in demand when there is a decrease the level of disposable income (Nelli...

McDonalds as a Negotiator

world, and as such it has been a specific targets; it was specifically targeted with the documentary called "supersize me", which ...

MCDONALD'S CORP. AND ENVIRONMENTAL POLLUTION

to incorporating recycled materials into packaging, to sustainable food practices4. The most recent sustainability report focuses ...

ANALYSIS OF GUANXI

in China - for one thing, the county doesnt have the same infrastructure as countries like the United State or the United Kingdom....

Drinking Glass Recalled

they offer a special purchase item. In May and June, 2010, the company offered a set of Shrek drink glasses for $1.99 with a Happy...

Environmental Policies of McDonald's

to breakdown naturally. McDonalds agreed with the Environmental Defense Fund for the substitution of paper for polystyrene food co...

Environmental Influences on McDonald's

prevent a Canadian Coffey firm using the term McBeans, and a coffee shop in Seattle called McCoffee and in 2009 it lost an eight-y...

IS MCDONALD'S CORP. ETHICAL?

to hiring diverse employees - but at the cost of satisfying the buying public. What is the truth here? Like all major corpo...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

Distribution and Environmental Issues of the EU and McDonald's

In ten pages this paper examines how the European Union's environmental protection and distribution requirements impacts upon McDo...

Russ McDonald's 'Presentational Theater' and William Shakespeare's Coriolanus, Hamlet, and Othello

This paper consists of five pages in which Russ McDonald's 'presentational theater' theory is used to analyze illustrations from S...

Investing in McDonald's

In seven pages an investment evaluation of McDonald's is presented in a discussion of structure, profit improvement, and other fin...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

The Performance and Strategy of McDonalds Indian Operations

2009). Other competitors in the area include Pizza Hut, Jumbo King, Dominoes Pizza, Subway and Narulas. Baskin Robins may also b...

MARKETING MIX AND MCDONALDS CORP.

The first P, the product, involves the product or service being offered. The historical aspect used to be that if a product is goo...

Global Expansion of Largest Fast-Food Restaurant

deal, McDonalds has signed a deal with the largest oil company in China, SINOPEC (Nations Restaurant News Daily, 2006). This deal ...

Peter J. Bensen

responsible for all financial issues at the company (PR Newswire, 2008). He is responsible "for the Accounting, Investor Relations...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

MCDONALD'S STRATEGY FOR SUCCESS

Covers questions from the case study "McDonald's Strategy for Success." There are 5 sources listed in the bibliography of this 4-p...

Strategies Starbucks May Learn From

also help this will support the firm sales in the long term. The difficult economic conditions have impacted on many firms. Anoth...

MCDONALD’S AND THE 60-SECOND RULE - A SERVICE FAILURE?

the restaurants rather than making money for them (Bryson, 2008). In some cases, during 2008, McDonalds franchisees in New York St...

Product Placement and Job Design of McDonald's

related products on a ready cooked basis to members of the public. The service is designed to be fast and efficient and environmen...

Global Business and McDonald's

In eleven pages this paper discusses the business McDonald's generates internationally and the economic effects resulting from thi...

Expansion and Strategic Choices

In eleven pages this strategic choice case analysis features McDonald's and whether or not expansion is in its best corporate inte...

Pros and Cons of a Global Culture

In twenty six pages this paper discusses Ericsson, McDonald's, and Shell in an assessment of a global culture's positive and negat...

Global Position of McDonald's

In seven pages this paper applies a SWOT analysis to McDonald's in an assessment of the company's global position. Five sources a...

McDonald's Social Environment

In six pages this paper examines the importance of social environment in the restaurant industry in this case study of McDonald's....

Customer Service from the Perceptions of Customers

In ten pages this paper discuses the differences between the way customers may view customer service and organizational perspectiv...