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Essays 511 - 540

McDonald's and Its Investments

Gunn, 1997). Many would concur with that evaluation as it was a short-lived burger choice. It seem as if at the time, its rival Bu...

ADA Standards & A Local Restaurant

were secure handrails on each side of this access. The writer noted that the access on the other side of the building went up a st...

Country Joe McDonald: “I Feel Like I’m Fixin’ to Die Rag”

in Vietnam, but rather than get out of it, its going to call on young Americans to save the day. We see this today, where instead ...

Ethnography Project/Working at McDonald's

stated corporate culture. The official McDonalds corporate culture The official underlying ethos of McDonalds management is a vi...

MCDONALD'S, PROMOTION AND COMPETITIVE ADVANTAGE

its standards, such as the Big Mac and Quarter Pounder (Cebrzynski, 2008). In other words, McDonalds is moving its promotional and...

The Caux Round Table Principle Of Ethics

for the Dallas-based airlines. As a direct result, not only are his passengers happy to fly his airline, but his "passionate, ded...

MCDONALD'S AND SWOT ANALYSIS

is strong and where it could use some improvement. The SWOT analysis provides an internal glimpse (strengths, weaknesses) while ex...

ACCOUNTING CYCLE OF MCDONALD'S CORP.

This 3-page paper goes through the steps of an accounting cycle using McDonald's purchase of potatoes. Bibliography lists 1 source...

A Look at Two Frivolous Legal Cases in the Media

but the true facts reveal McDonalds true colors and why this elderly woman received such a large award. The facts of the case are ...

Franchise Accounting: A Career Analysis

vitally important to enter into a career confidently the first time, ensuring that it is something one can truly profit from, both...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Environmental Policies of McDonald's

to breakdown naturally. McDonalds agreed with the Environmental Defense Fund for the substitution of paper for polystyrene food co...

Drinking Glass Recalled

they offer a special purchase item. In May and June, 2010, the company offered a set of Shrek drink glasses for $1.99 with a Happy...

IS MCDONALD'S CORP. ETHICAL?

to hiring diverse employees - but at the cost of satisfying the buying public. What is the truth here? Like all major corpo...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

Various Business Education and Business Topics

among other large operations, according to a recent University of Michigan survey" (Currie, 2000). Much of the dissatisfaction am...

Analysis of McDonald's

company (The American Forum for Global Education 2000). McDonalds now has greater than a 40 percent share of the fast food hambur...

Globalization's Pros and Cons

is compromised as stores break ground and spread their wares to nations that really are not on their own two feet. Even in devel...

Japanese Expansion of Krispy Kreme Doughnuts

franchising with the Krispy Kreme Corporation. The first legal issue would be whether or not franchising was legal in Japan. Other...

Changing Times and How McDonald's Changes With Them

would emerge (2003). As each decade passed, McDonalds created new menu items for the public to enjoy and international expansion s...

McDonalds and 2001 and 2002 Financial Performance

gaining a great advantage from their direct costs, but are then losing it with their other related costs, such as overheads. This ...

A Case Study in McDonald's

was spare, another association that has been formed with the brand name, as was the standard menu. The Big Mac, a core menu item, ...

MARKETING MIX AND MCDONALDS CORP.

The first P, the product, involves the product or service being offered. The historical aspect used to be that if a product is goo...

The Performance and Strategy of McDonalds Indian Operations

2009). Other competitors in the area include Pizza Hut, Jumbo King, Dominoes Pizza, Subway and Narulas. Baskin Robins may also b...

Attitudes of the Public and the Impact of Advertising

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

Analysis of McDonald's Performance

Wrapper To Show Fat, Calories, Wall Street Journal, Vol. 246 Issue 88, pB1-B3, 2p This article looks at the operations of McDonald...

Investing in McDonald's

In seven pages an investment evaluation of McDonald's is presented in a discussion of structure, profit improvement, and other fin...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...