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United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Lunds Hotels' Marketing

In ten pages this paper examines the marketing strategies of this fictitious regional small hotel. Twelve sources are cited in th...

UK, US, France, Germany, and Japan Stock Markets

In twelve pages this quintet of international stock markets are examined in terms of characteristics, features, size, and history....

Socially Responsible Marketing: The Selling of Value

is being observed is an increasing focus on moral and ethical dimensions of business. Evidence of this can be seen, for instance, ...

BARRIERS TO ENTRY AND MARKET EQULIBRIUM

the utilities industry. For example, most telephone companies in many countries throughout the 20th century enjoyed sole ownership...

New Search Engine for the Chinese Market

relevant influences that will reflect in the potential search engine user need. The market is China is one that is growing rapid...

The Influence of Market Structure on Pricing, Supply and Demand

The writer answers questions set by the student discussing the way that market structure will impact on issues such as pricing wit...

MARKETING STRATEGIES, FOOD DISTRIBUTION AND EXPANSION

the fact that the competition has higher prices, while perhaps ignoring that the competition lowers prices for bulk shipping. This...

The Agency Problem and Choices for Market Entry

This paper is made up of two sections. The first section discusses the way in which the agency problem may manifest and how it may...

KUDLER FINE FOODS: MARKETING, ADVERTISING, SALES - AND TECHNOLOGY

In other words, marketing involves everything from ensuring the right products are being offered to the right consumers, to ensuri...

Assessing Political Risks in International Investment Markets

a matter of consensus that globalization, spurred on the rapid development of computerized communications technologies, has change...

RESOURCE ALLOCATION IN A MARKET ECONOMY: AN OVERVIEW AND DISCUSSION

the "markets" should decide allocation of resources. Market economic theory points out that free markets end up maximizing the eco...

MARKETING OF A BEAUTY SPA

to apply the 7Ps concept to a specific service she recently experienced. The service in question is a beauty spa. Though a specifi...

MARKETING PLAN: GEORGIA DOG RANCH

governments. The purpose of the Georgia Dog Ranch is to provide people with a place to go to exercise their dogs that...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Promotion and Marketing of Islamic Banking

The writer presents a proposal to assess the way that Islamic banks based in western countries can support growth through marketin...

Emerging Market Management in Guatemala

competitiveness. Such improvements were made possible by economic policies that promoted financial stability and growth through e...

Marketing Mix's 4 Ps

In five pages product, price, place, and promotion, also known as the marketing mix's 4 Ps are examined as each relates to product...

Decimalization of the Stock Market

In ten pages this paper discusses the stock market and how it is finally moving toward decimals after years of using fractions. F...

Kodak Marketing

In twelve pages this paper discusses the aggressive marketing of film and photographic retailers in this consideration of Kodak an...

Germany's Global Economic and Market Potential

In nine pages this paper presents a comprehensive profile of Germany that assesses its political and economic issues and also cons...

India as a Market for PC Sales

In seven pages this research paper discusses computer sales in a consideration of India's personal computer market. Six sources a...

Aspects of Business Marketing

In a paper consisting of ten pages business marketing is examined in terms of distribution, analyzing, and forecasting and conside...

Dentist's Services Marketing

In five pages this paper considers research regarding the marketing of dental services. Four sources are cited in the bibliograph...

Connection Between the Economy and the Stock Market

In eight pages the connection that exists between the economy and the stock market is discussed. Eleven sources are cited in the ...

Direct Email Internet Marketing

their changing environment or face extinction, a world in which organisms must continue to grow in a profitable direction and deve...

Free Market System Benefits

ideas, promote them, continually innovate and contribute mightily to improving the standard of living of the entire nation. It al...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

World Market Ideologies

The individual would be bound to uphold agreements that would be necessary to ensure the continuance of any relationships that dev...

Market Research and Health Care

In twenty pages large clinics and hospitals are the focus of this consideration of health care activities in market research. Ele...