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Essays 241 - 270

Assessment of Burberry

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

Environment Analysis of Largest Retail Store

Both internal and external analyses are reported in this essay. Common tools like PESTLE, SWOT, and Porter's analysis are used to ...

Procter & Gamble's Chief Executive Officer

Robert (Bob) McDonald has been chief executive officer, president, and chairman of the board since 2009. He will retire effective ...

Largest Home Improvement Store

This essay offers a competitive analysis of the largest home improvement store in the world and the second largest in the U.S. Hom...

HP, IBM, Kodak, McDonald's Errors

This paper reports changes made at these four large corporations. The change processes are compared to Kotter's eight stage proces...

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

McDonald's in Moscow: Global Capitalism and the Homogenization of Culture

once wrote that a "McDonalds in Moscow and Coke in China will do more to create a global culture than military colonization could ...

Training Program For McDonald's Franchisees

to the corporate values. Service to customers will be given quickly and respectfully. This inherently means the owners, managers a...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

The Marketing of McDonald's

be examined by using a 4 Ps The first piece that of product. The company has maintained many of its core products including the b...

Southwest Airlines, McDonald's and Risk Management

In eight pages this paper examines risk management strategies for these two very different businesses. Eight sources are cited in...

McDonald's Restaurants and the Unity Temple of Frank Lloyd Wright

of ancient temples and, in fact, this is why he had the building called a Temple instead of a church (Hurder, 1997). This is the f...

McDonald's Hamburgers Are Better Than Burger King's Hamburgers

The hamburgers of these two fast food giants are contrasted and compared in a persuasive essay consisting of five pages. Four sou...

Fast Food Wars Between Burger Giants McDonald's and Burger King

In two pages this paper examines the competition of these fast food giants. Eight sources are cited in the bibliography....

Wendy's, McDonald's and Fast Food Marketing

their doctors are telling them to make that change now, before it is too late. The fast food industry is changing. It...

SWOT Analysis of BMW

at the same time different plants have been established to gain economies from different areas, such as seen with the plant in Sou...

Porter's Five Forces and SWOT Analysis of Wal Mart

as a distribution channel, but in terms of management, such as radio frequency identification (RFID), a technology Wal-Mart is now...

Patuxent Business Park SWOT Analysis

completed, will be located seven miles north of the Naval Air Station (Patuxent Business Park, 2004). In addition, the campus is a...

SWOT Analysis of YUM! Brand Restaurants

chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...

Canada's Shouldice Hospital Ltd. SWOT Analysis

processed, but also in terms of the culture where employees feel appreciated. They are paid more than the average wage, on top of ...

A SWOT Analysis of Gateway Inc.

approach, first by telephone and then adding the Internet (Gateway, 2004; Dell, 2004). Since these were the only two computer comp...

Boots the Chemist SWOT Analysis

with the development of an opticians division with both stand alone stores as well as opticians branches in stores. Boots is als...

EMI and Capitol Records SWOT Analysis

The Capitol name, therefore, is a large draw. Musicians from all walks of life are thrilled to be signed to the Capitol...

Verizon SWOT Analysis

Verizon "serves nine out of the top 10 U.S. markets and 67 out of the top 100"; its systems are found in over a third of the "Fort...

MCI SWOT Analysis

despite having been through bankruptcy, and its impossible to underestimate how important this intangible quality is. Despite t...

A SWOT Analysis of a Surfboard Company

sponsored surfers on the boards, that is an advertisement for the company as well. At Channel Islands Surfboards web site there a...

Castrol USA SWOT Analysis

They have a world-wide reputation and instant name recognition, as do the brands which come under the BP "family": am/pm, ARCO, a...

Best Buy Electronics Superstore SWOT Analysis

Strengths. One huge strength that Best Buy should be applauded for is its Customer Centricity, which was developed to help jump st...

SWOT and PESTLE Analysis of the UK's MM Group

(MM Group, 2004). To examine this large and diverse company we can use a PESTLE and a SWOT analysis. In PESTLE analysis there i...