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Essays 241 - 270

Assessment of Burberry

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

Environment Analysis of Largest Retail Store

Both internal and external analyses are reported in this essay. Common tools like PESTLE, SWOT, and Porter's analysis are used to ...

Procter & Gamble's Chief Executive Officer

Robert (Bob) McDonald has been chief executive officer, president, and chairman of the board since 2009. He will retire effective ...

Largest Home Improvement Store

This essay offers a competitive analysis of the largest home improvement store in the world and the second largest in the U.S. Hom...

HP, IBM, Kodak, McDonald's Errors

This paper reports changes made at these four large corporations. The change processes are compared to Kotter's eight stage proces...

Southwest Airlines, McDonald's and Risk Management

In eight pages this paper examines risk management strategies for these two very different businesses. Eight sources are cited in...

McDonald's Restaurants and the Unity Temple of Frank Lloyd Wright

of ancient temples and, in fact, this is why he had the building called a Temple instead of a church (Hurder, 1997). This is the f...

McDonald's Hamburgers Are Better Than Burger King's Hamburgers

The hamburgers of these two fast food giants are contrasted and compared in a persuasive essay consisting of five pages. Four sou...

Fast Food Wars Between Burger Giants McDonald's and Burger King

In two pages this paper examines the competition of these fast food giants. Eight sources are cited in the bibliography....

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

Training Program For McDonald's Franchisees

to the corporate values. Service to customers will be given quickly and respectfully. This inherently means the owners, managers a...

The Marketing of McDonald's

be examined by using a 4 Ps The first piece that of product. The company has maintained many of its core products including the b...

McDonald's and Obesity; A Case Study

eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...

McDonald's in Moscow: Global Capitalism and the Homogenization of Culture

once wrote that a "McDonalds in Moscow and Coke in China will do more to create a global culture than military colonization could ...

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

Wendy's, McDonald's and Fast Food Marketing

their doctors are telling them to make that change now, before it is too late. The fast food industry is changing. It...

SWOT Analysis of BMW

at the same time different plants have been established to gain economies from different areas, such as seen with the plant in Sou...

Porter's Five Forces and SWOT Analysis of Wal Mart

as a distribution channel, but in terms of management, such as radio frequency identification (RFID), a technology Wal-Mart is now...

SWOT Analysis of YUM! Brand Restaurants

chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...

SWOT and PEST Analyses of Lego

decline, as there has been global stagnation, making many markets more price sensitive and allowing lower cost competition to ente...

Patuxent Business Park SWOT Analysis

completed, will be located seven miles north of the Naval Air Station (Patuxent Business Park, 2004). In addition, the campus is a...

PEST and SWOT Analyses of Starbucks

be seen as influencing the economic conditions. Economic The economy is relatively buoyant. In much of the US and Europe o...

An International Expansion Strategic SWOT Analysis

franchise operators easier than would be the case for an unknown brand. Voted as the number one franchise opportunity by Entrepren...

SWOT Analysis of Wal-Mart

Because of this, these pioneers end up entrenched in their markets, which makes it difficult for other competitors to shake them u...

Virgin Mobile SWOT Analysis

string marketing message that supports a single brand image. The image is of value, giving the customers good value for money. Thi...

SWOT Analysis of Dow Corning

new Photonics business (Fiber Optics Weekly Update, 2003). * Recently launched the External Equipment Provider Alliance, which is ...

Tribune Company SWOT Analysis

executives at Tribune seem to have a knack for purchasing the right portfolio items at the right time, it seems, in terms of manag...

Dell Computers 2003 A SWOT Analysis

both computer components and actual PC computers. He did so by buying retailers surplus stocks at cost, powered them up with graph...

SWOT Analysis of Sears Roebuck

sold extremely well; Kenmore was the largest selling brand of appliances in the country. For years its catalog sales were enorm...

Southern California's University of Redlands SWOT Analysis

the 2004 planning report does ruefully admit that "we remain underfunded -- and hence largely tuition-dependent -- for the quality...