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Essays 331 - 360

Marketing Plan for Grand Optics

for the products under the brand. The marketing will focus on differentiation with the use of both aspiration and association mark...

Hansa Pilsner Case Study; Marketing Questions

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

Maxis and the Malaysian Telecommunications Market

telecommunications services in Malaysia is competitive, the dominant provide is Telekom Malaysia, the government controlled operat...

International Expansion for Drambuie

be considered, we will use the example of Drambuie1. Drambuie is a whisky liqueur produced in Scotland, as such any target market ...

Marketing of Coca-Cola

The marketing strategy of Coca-Cola may have changed several times though the different campaigns, but the message and strategy ha...

Human Services/African AIDS Orphans

sub-Saharan Africa, the number of AIDS orphans has reached desperate proportions (Roby and Shaw, 2006). In a region plagued by "ci...

Avian Influenza

high in addition to this there will also be an economic cost. In the US alone it is estimated a serous pandemic could be equal to ...

Medicare and the Elderly

can no longer follow this model is because medical technology can now greatly prolong life-perhaps make it too long. People now ro...

The Marketing Information System

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

Investing in the Stock Market

growth, but they also have the luxury of taking on additional risk and therefore additional return potential. Generally, the high...

A Look at the Past and Future: Evaluating the Economy with Current Statistics

the impact that things had on the economy early in the twentieth century. Hence, in looking at todays world, where the economy is ...

Recycling Mobile Telephones; A B2B Marketing Plan

This 10 page paper outlines a marketing plan for a company looking at the reverse supply chain to acquire second hand mobile (cell...

International Marketing

difficult competition a mature market in the home nation may push a company looking outwards towards developing markets. Opportuni...

Research Proposal in Cost Accounting Presented

on the type of business that will be using the full cost accounting system. Certainly every business needs to know the true...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

Evaluating the Current Economic Climate of Canada

2005). About 90% of the populous is concentrated near the US border ("Canada," 2005). That is of course the warmer region. Canada...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

The Impact of Perspective on Memories of World War II

This 5 page paper discusses current accounts of the Second World War coming out of Japan, Russia and Poland. The writer argues tha...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

A Review of The Demon Haunted World by Carl Sagan

The writer reviews The Demon Haunted World by Carl Sagan, in which the scientists challenges many current theories. The writer arg...

Famine Issues Pertaining to North Korea

In thirty five pages this paper examines issues related to the current North Korea famine and the impact of the conflict between t...

The Phases of International Marketing and Other Relevant Issues

The third stage is where regular marketing takes place. This may follow the infrequent marketing where the company realizes that t...

Product Development at Aqua Glass

in the mainstream market. Likely customers for the new product include: * Homeowners whose budgets do not extend to separate tubs...

Mortgage Market Research

"that a decline in housing wealth dampens consumer spending at least twice as much as a same-sized loss in the stock market" (Coy ...