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Essays 61 - 90

The Development of a Marketing Stratagem for McDonald's

and fries had all been there for more than two decades and Chicken nuggets were introduced in 1980 (McDonalds, 2010). In any mark...

3 New Marketing Suggestions

existing facilities to produce and sell these burgers. The requirements in terms of addressing the burgers can be met by the exist...

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

India and McDonalds - Exploring Multinational Markets

that of India, where the majority of the population is vegetarian. The examination will highlight the need to deeply understand th...

Marketing McDonalds

of franchising, with most new stores being built in locations where there is the ability to build a drive through as well as an re...

Robert McNamara/An Ethical Analysis

film, McNamara discusses several of the primary lessons to be learned from wartime experience, which are covered in detail in his ...

Terrorist Capabilities, Intelligence Gathering and Preventative Measures

cautious. While a seemingly easy and insignificant step towards stopping terrorism, it is not unimportant. In fact, it appears tha...

Propaganda in Advertising

This essay reports how propaganda tactics are used in four liquor advertisements. The tactic intends to evoke emotion to encourage...

Methodology of Machiavelli and Alexander The Great

This paper examines the similarities between Alexander The Great's military tactics and the political tactics described in Machiav...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Global Marketing Negotiations and Tactics

are changing as well. As a prime example of this, one may look at US franchisers and how well they are doing in Mexico. Fifteen ...

Tactics of Persuasive Marketing

In five pages this paper examines business marketing in a consideration of various persuasive tactics. Seven sources are cited in...

Strategic Plan for Johnson and Johnson

A strategic plan has been developed for Johnson and Johnson based on an assumed desire to increase revue and support better reven...

A Plan for Ultimate Software

The writer proposes a growth strategy for Ultimate Software based on an analysis provided by the student. The strategy includes p...

Ethically Arguing Against the Aggressive Marketing of Tobacco

the marketing approaches which are being utilized. Philosopher have argued practically since the beginning of time as to ho...

Case Study on Atchison Corporation

valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...

United Kingdom Supermarkets and Segmentation Significance

run down neighbourhood where money was limited, Likewise Kwik Save or Lidl have a brand that gives the impression of budget brands...

Nike vs. Nokia, a Worldwide Comparison

manufacturer of mobile phones, but it is also the most profitable (Yahoo Finance, 2006). The company, with a total number of emplo...

Cadbury

chocolate, chewing gum and candy. They are competing with a number of other phones that have a range of interests and different ba...

Marketing Tactics

is a quality company and if these celebrities use and wear their products, then, consumers should, too. Branding has always been ...

Organizational Practices at Best Buy

2001 (a move that gave them immediate access to a broad upscale customer base), and continuing with the purchase of Future Shop (t...

Assessing Tactics for Wal-Mart Money Center Marketing Campaign

other media forms acting as a reminder and reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this...

ANALYSIS OF GUANXI

in China - for one thing, the county doesnt have the same infrastructure as countries like the United State or the United Kingdom....

Analysis of McDonalds

goods, therefore it is a product that will see a decrease in demand when there is a decrease the level of disposable income (Nelli...

The Theory and This of Recruitment and Selection- A Learning Log

also be noted that McDonalds of a graduate program recruiting University graduates into their management hierarchy. McDonalds wi...

MCDONALD’S AND THE 60-SECOND RULE - A SERVICE FAILURE?

the restaurants rather than making money for them (Bryson, 2008). In some cases, during 2008, McDonalds franchisees in New York St...

MCDONALD'S CORP. AND ENVIRONMENTAL POLLUTION

to incorporating recycled materials into packaging, to sustainable food practices4. The most recent sustainability report focuses ...

McDonalds as a Negotiator

world, and as such it has been a specific targets; it was specifically targeted with the documentary called "supersize me", which ...

Environmental Policies of McDonald's

to breakdown naturally. McDonalds agreed with the Environmental Defense Fund for the substitution of paper for polystyrene food co...

Drinking Glass Recalled

they offer a special purchase item. In May and June, 2010, the company offered a set of Shrek drink glasses for $1.99 with a Happy...