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Essays 661 - 690

Advertising and the Internet

to promote a product to capture the most return on the advertising dollar. In "Guerrilla Marketing: Secrets for Making Big Profit...

Tourism and Relationship Marketing

purchase being made has no switching costs. The advantage of relationship management in the tourism industry is the ability to m...

Overview of the Fictitious Toyo Tire Company

good position. First, there is the reputation behind the long-term brand name. Second, there are the solid distribution channels...

The Singapore Stock Market and an Application of Warren Buffett's Investment Methods

Warren Buffett. This is one that has been proved successful, due to the riches that have been amassed by Warrant Buffett. For exam...

Organizing a Breakfast Meeting

reaching potential customers, but all the formerly existing ones continue to be available as well. An electronic approach can aug...

Research Assessment of the Study in 'Evaluative and Descriptive Response Patterns to Negative Image Attributes'

any other source of information about the brand, whether good or bad, whether directly promoted or not. Essentially, "Anything th...

Case Study on Atchison Corporation

valuing the employees rather than treating them as economic commodities. At first it appears that these two views are diam...

New Business Planning

in an unsatisfactory solution, or is there a problem in the market due to lack of capacity, meaning that a new company will find d...

Commerce and Culture

the rebound of the national economy. They did, and with telling results. As Korean citizens curtailed their international ...

Training Considerations for the Caribbean Tourism Industry

Although organizations such as the Caribbean Tourist Association, the Caribbean Community and Common Market (Caricom), the Caribbe...

Labor Market Discrimination and Economic Analysis

In three pages 1992 Nobel Prize winner Gary Becker's economic analysis approach to labor market discrimination is examined in term...

De Beers Consolidated Mines Marketing

In twenty pages this paper examines De Beers' approaches to marketing and the factors such as the Asian currency crisis that influ...

Sun Rize Fruit Drink Marketing

route Ellenaren Products will need to take in the new millennium. Part of this need to revert to more uncomplicated tactics is be...

Toy Truck Marketing and the Amerada Hess Corporation

In eight pages this paper discusses the Amerada Hess Corporation and its approaches to holiday marketing of children's toy trucks ...

Competitive Marketing Strategies for United, American, and Delta Airlines

In ten pages each of these airlines are examined in an overview that comparies their approaches to marketing and their strategic s...

Saudi Arabia and the Exporting of Computers

In thirteen pages this paper considers Acme Computer's decision making process involving a cautious approach to exporting computer...

Collapse of Russia's Economy

up the economy and provide the vehicle by which the rest of the country would achieve free market status. Russia possesses no les...

Discrimination in the Labor Market Economically Analyzed

normally be applied to objects or processes in a "traditional" economic problem and analysis may be equally applied in terms of th...

Financial Markets Analysis

price adjustments are best response to each other." Clearly, it requires the analyst to apply the best techniques as applicable f...

New Millennium's Marketing of Health and Pharmaceutical Industries

In six pages this paper examines the development of marketing and business strategies for pharmaceutical and health industries as ...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Niche Businesses and Effective Social Media Marketing

sells instructive courses in building log cabins for personal dwellings or for profit. This being a niche area of business, obviou...

Improving Corporate Governance and Supervision in New Zealand

ensuring that the board and the audit committee are independency (Bell Gully, 2010). The code sets out the best practices in a t...

The Characteristics and Supply Chain of Proctor and Gamble

a global leader and indicates the way that the firm creates strong brands to appeal to the consumers. Likewise Gillette, a firm ac...

How to Encourage Smokers to Give Up Smoking

be used and then consider how the campaign may take place. 2. The Problem The overall lifetime risk of developing lung cancer ...

3 Business Process Article Reviewed

been recognized for it. The authors found that at each, culture was as an important aspect of business process management as was ...

Narcissistic Persona and Body Aesthetics

personal recognition" (Benis, 2001). For decades, theorists have applied different psychological perspectives to an understa...

3 Human Services Providers Websites Assessed

wide range of areas important in achieving and maintaining recovery from drug or alcohol addiction: * Enhanced self esteem * Inter...

Customer Service

so forth and so forth. The cycle repeated every month until I finally gave up trying to correct it. However, as soon as the contra...

An Emergency Medical Services Overview

or has been found floating in the water for example. Local first aid squads are often dispatched by the police departments and ...