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Essays 181 - 210

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

PR and the Digital Revolution

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

ANALYSIS OF GUANXI

in China - for one thing, the county doesnt have the same infrastructure as countries like the United State or the United Kingdom....

Environmental Policies of McDonald's

to breakdown naturally. McDonalds agreed with the Environmental Defense Fund for the substitution of paper for polystyrene food co...

Fast Food and Fat Foodies

link between the unhealthy, fat-laden meals served by fast food restaurants and the epidemic of obesity in the U.S. However, commo...

Drinking Glass Recalled

they offer a special purchase item. In May and June, 2010, the company offered a set of Shrek drink glasses for $1.99 with a Happy...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

School Programs to Reduce Obesity

The same results were not seen for boys. Shaya and colleagues conducted a similar study in 2008. The results of the empirical re...

MCDONALD'S AND SWOT ANALYSIS

is strong and where it could use some improvement. The SWOT analysis provides an internal glimpse (strengths, weaknesses) while ex...

ACCOUNTING CYCLE OF MCDONALD'S CORP.

This 3-page paper goes through the steps of an accounting cycle using McDonald's purchase of potatoes. Bibliography lists 1 source...

Country Joe McDonald: “I Feel Like I’m Fixin’ to Die Rag”

in Vietnam, but rather than get out of it, its going to call on young Americans to save the day. We see this today, where instead ...

Logistic Management at McDonalds

the British beef and port farmers 5% above the market price means that there have to be savings elsewhere in the supply chain (Bar...

IS MCDONALD'S CORP. ETHICAL?

to hiring diverse employees - but at the cost of satisfying the buying public. What is the truth here? Like all major corpo...

McDonald’s and Carlton Draught Beer Television Advertisements Compared

In order to assess this two advertisements have been chosen, the 2007 advertisement for Carlton Draught Beer showing groups of peo...

MARKETING MIX AND MCDONALDS CORP.

The first P, the product, involves the product or service being offered. The historical aspect used to be that if a product is goo...

The Performance and Strategy of McDonalds Indian Operations

2009). Other competitors in the area include Pizza Hut, Jumbo King, Dominoes Pizza, Subway and Narulas. Baskin Robins may also b...

Global Expansion of Largest Fast-Food Restaurant

deal, McDonalds has signed a deal with the largest oil company in China, SINOPEC (Nations Restaurant News Daily, 2006). This deal ...

MCDONALD'S AHD HUMAN RESOURCE MANAGEMENT

as action learning (Gubman and Russell, 2006). Meanwhile, in the United Kingdom, McDonalds also has its Hospitality Plus ...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

Peter J. Bensen

responsible for all financial issues at the company (PR Newswire, 2008). He is responsible "for the Accounting, Investor Relations...

Analysis of McDonalds

goods, therefore it is a product that will see a decrease in demand when there is a decrease the level of disposable income (Nelli...

MCDONALD'S CORP. AND ENVIRONMENTAL POLLUTION

to incorporating recycled materials into packaging, to sustainable food practices4. The most recent sustainability report focuses ...

McDonalds as a Negotiator

world, and as such it has been a specific targets; it was specifically targeted with the documentary called "supersize me", which ...

Study on Obesity - An Analysis

relationship between childhood abuse and obesity in young adulthood. The abstract of that paper says that the study was of young a...

Strategies Starbucks May Learn From

also help this will support the firm sales in the long term. The difficult economic conditions have impacted on many firms. Anoth...

MCDONALD’S AND THE 60-SECOND RULE - A SERVICE FAILURE?

the restaurants rather than making money for them (Bryson, 2008). In some cases, during 2008, McDonalds franchisees in New York St...

McDonald's; Problems in the UK

of America. However, the product has a life cycle and the customers tastes have become more sophisticated with the offering of a g...

McDonald's in China; SWOT, PEST and Porters Five Forces Analysis

(just-food.com, 2006, (b)). The different culture may also be seen as a weakness as in some target markets United States may be f...

Review of Qualitative Research on Childhood Obesity

a number of other illnesses (Huang et al, 2007). The nurse will be involved if these risks materialize and may also have...

Epidemiology of Obesity

activity patterns, and resting and active metabolisms" (Speakman, 2004, p. 2090S). Nevertheless, considerable advances have come a...