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Essays 211 - 240

Analysis of McDonald's Performance

Wrapper To Show Fat, Calories, Wall Street Journal, Vol. 246 Issue 88, pB1-B3, 2p This article looks at the operations of McDonald...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Attitudes of the Public and the Impact of Advertising

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

Promotion and Pricing in the Fast Food Industry

really with the kid across the counter. Or the manager who brings them that extra cup of coffee" (McCarthy, 2000; p. 7B). Custome...

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

Global Corporate Analysis of McDonald's

McDonalds in Russia (Buckley, 1995). Economic Influences In terms of economic influences, the increasing global wealth has suppo...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

External Environmental Factors and Marketing

Nike long has been viewed as an "anti-establishment" brand (Holmes and Bernstein, 2004), but with fully 34 percent of Europes foot...

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

Organizational Systems of the McDonald's Fast Food Chain

The idea of serving food very quickly was fairly new at this time. Other burger joints saw food made to order. The ideas of fast...

Brand Analysis of McDonald's

company. While many people thought that the suit was ridiculous it was bad publicity for McDonalds. Another problem is the recent ...

Issues in the Service Industry

In six pages and 2 parts this paper discusses the UK airlines industry and an in house fast food merchandising comparison and cont...

Promotional Programs of McDonald's

In seven pages this report asks and answers questions pertaining to how McDonald's generates business through promotional programs...

Customer Service from the Perceptions of Customers

In ten pages this paper discuses the differences between the way customers may view customer service and organizational perspectiv...

McDonald's Social Environment

In six pages this paper examines the importance of social environment in the restaurant industry in this case study of McDonald's....

McDonald's and Marketing Services' Approaches

In eight pages this paper examines the various marketing service methods available to the McDonald's fast food chain. Six sources...

McDonald's Service and Product Quality

In five pages this paper applies Deming's Fourteen Points to an analysis of McDonald's service quality and product quality in term...

Expansion and Strategic Choices

In eleven pages this strategic choice case analysis features McDonald's and whether or not expansion is in its best corporate inte...

Product Placement and Job Design of McDonald's

related products on a ready cooked basis to members of the public. The service is designed to be fast and efficient and environmen...

Global Business and McDonald's

In eleven pages this paper discusses the business McDonald's generates internationally and the economic effects resulting from thi...

Syria and Franchises of Burger King and McDonald's

particular attention to the business of tourism. There is no denying that McDonalds is directly related to the tourism industry, ...

Exemplary Business Example of McDonald's

those children will ask their parents to take them to McDonalds again and again. As Robson points out, one of the only ways a res...

SWOT Analyses of Burger King and McDonald's Middle East Franchises

cultures they may face. Indeed, in two restaurants in Israel alone there were over 2.5 million visitors in the first year (Israel ...

Local Cultures and Negative Product Branding Impacts

competition and doesnt take into account social or environmental costs (Globalisation, 2002). The largest problem of all t...

India Business Practices

In ten pages the India business market and its practices are discussed particularly as they relate to Americans who conduct busine...

Investment Potential Represented by the McDonald's Corporation

In eight pages this paper evaluates the financial potential of McDonald's and concludes that it represents a sound investment. Si...

Social Environment at McDonald's Qualitative Analysis

to mind is that of a researcher in a white lab-coat who is jotting down notes on a clipboard while observing the research subjects...

PR and the Digital Revolution

In fifteen pages this paper examines how public relations are faring in the digital revolution in a consideration of such companie...

Team Development of McDonald's

In seven pages this paper examines the process of teamwork and how it has been successfully applied by the corporate management of...

Investing in McDonald's

In seven pages an investment evaluation of McDonald's is presented in a discussion of structure, profit improvement, and other fin...