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Essays 541 - 570

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

Superpower Status of China

the low-end retailers like Wal-Mart are able to supply inexpensive goods, low income Americans will remain satisfied and uncritica...

Attitudes of the Public and the Impact of Advertising

Happy Meals occupying the screen, the boy ecstatically describes the many choices from Chocolate Milk to Apple Juice, from Apple D...

Human Resource Management and the Effects of Company Strategic Choices

this basis of communication within the foreign workplace, HR managers have to abandon their supervisory egos in exchange for an at...

Analysis of McDonald's Performance

Wrapper To Show Fat, Calories, Wall Street Journal, Vol. 246 Issue 88, pB1-B3, 2p This article looks at the operations of McDonald...

Article Review on Marketing and McDonald's

image around kids and community (MacArthur, 2005). Not everyone agrees with that opinion, for instance, former senior executive v...

'I'm Lovin' It' Advertising Campaign of McDonald's

images that the company can use separately across all forms of visual media such as those forms listed above plus newspapers, maga...

Questions on International Accounting Answered

2002). The adjustments were ?14 million for 2001 and in 2000 there was an adjustment of ?21.5 million including an adjustment of ?...

Marketing Audit and New Product Marketing

we consider McDonalds there is a corporate strategy where the brand is important. The products are all designed to be easy to prep...

Cost Savings in Email Communications

Tauhert (1998) lists six characteristics of an effective approach to knowledge management: * Collaboration. This...

Customer Service from the Perceptions of Customers

In ten pages this paper discuses the differences between the way customers may view customer service and organizational perspectiv...

Analysis of McDonald's

company (The American Forum for Global Education 2000). McDonalds now has greater than a 40 percent share of the fast food hambur...

Globalization's Pros and Cons

is compromised as stores break ground and spread their wares to nations that really are not on their own two feet. Even in devel...

Business Strategy of McDonald's

has been affected by the economy. In addition, the company has definitely reached the mature stage of its lifecycle -- the compan...

Media and Film Documentaries in China

which provided free education, pensions, and social services to the people and peasants. Instead, the self-sacrificing citizen of ...

1998 to 2002 McDonalds' Financial Analysis

a companys position needs to be considered in a greater context, such as the way in which this is moving against the companys own ...

A Case Study in McDonald's

was spare, another association that has been formed with the brand name, as was the standard menu. The Big Mac, a core menu item, ...

Japanese Expansion of Krispy Kreme Doughnuts

franchising with the Krispy Kreme Corporation. The first legal issue would be whether or not franchising was legal in Japan. Other...

Ecuador and Texaco

including a primary pipeline that extends 280 miles across the Andes. To build the roads, forests were cleared and Indian lands bu...

McDonald's and Founder Ray Kroc

.221 inches thick and 3.875 inches wide, and weigh exactly 1.6 ounces, no matter what McDonalds the patty might come from (McDonal...

Distribution and Environmental Issues of the EU and McDonald's

In ten pages this paper examines how the European Union's environmental protection and distribution requirements impacts upon McDo...

Global Migration

In eight pages this paper discusses the US voluntary 'Great Migration' and Kosovo's forced migration....

U.S. Workforce and the Role of African American Women

In 3 pages this paper discusses how women's involvement in the U.S. labor force was profoundly influenced by the role of African A...

Team Development of McDonald's

In seven pages this paper examines the process of teamwork and how it has been successfully applied by the corporate management of...

Investing in McDonald's

In seven pages an investment evaluation of McDonald's is presented in a discussion of structure, profit improvement, and other fin...

Russia Marketing Campaign of McDonald's

In twelve pages this research paper considers Russia as a market of McDonald's in a consideration of marketing and business behavi...

Investment Potential Represented by the McDonald's Corporation

In eight pages this paper evaluates the financial potential of McDonald's and concludes that it represents a sound investment. Si...

Hong Kong and China Economics

In ten pages the economic histories of China and Hong Kong are discussed in an assessment of pros and cons regarding China's rappr...

India Business Practices

In ten pages the India business market and its practices are discussed particularly as they relate to Americans who conduct busine...

China, Korea, Japan, and Education

In nine pages the Asian system of education is examined in a contrast and comparison of structures in China, Korea, and Japan....