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The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Proposal for Marketing and Measuring Customer Satisfaction in a Local Company

stated the integrated marketing communications; "is a concept of marketing communications planning that recognises the added value...

MARITAL SATISFACTION: MAINSTREAM MEDIA AND PEER-RELATED PUBLICATIONS

that situation, increases in husbands workloads had a positive impact on increases in marital satisfaction. But the same was not t...

A Comparison of Timex and Rolex from a Marketing Perspective

a very high level of disposable income. The range is designed for both men and women, there is no targeting of children. This is a...

The "Glenn Beck" Effect: Bias and Framing in Corporate Media

a given for many decades, but in recent years, the advent of "new media" has changed the dimension and scope of that import signif...

Masturbation and Sexual Health - Exploring the Cultural Perceptions

unspoken assumption that masturbation is somehow morally wrong, or even detrimental. In other words, the alternative theories are ...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

The Role of Marketing and Mass Media on Gender Perceptions

theory was developed in an attempt to break through established conventions and depict society, as it actually is, not as the gend...

The Social Issue of Desensitization to Violence as a Result of Media Exposure

view of the systems and factors that impact the development of the mind. The philosophical premise was linked to the assessment of...

Issues in Social Psychology

women would respond to the financially independent and ambitious ad than they would to the other. In other words, more women would...

Tasks for a Citizenship Course

the main source of conflict in the future will be cultural. The idea is based on the concept that in the future the main clashes w...

The Impact of the Internet

and communities in a number of ways. The main influences, especially with tools such as multimedia, the internet as well as mobil...

Twitter Social Media or More?

some meant to be detrimental to the public perception of these individuals, and others created by campaign managers or staff. Unl...

How Business will change with the Advent of Social Media

noted a spokesperson for the airline (Broken guitar song gets airlines attention, 2009). However, while the airline did donate $3,...

TECHNOLOGY AND THE INFLUENCE ON MASS MEDIA

that mass media, by its very nature, is media that involves the masses. Mass communication theory, at its very core, involves the ...

Global Marketing Strategy; With Specific Attention on the Automotive Industry

new buyers. It is also notable that the firms which have had the greatest drops are those with the weakest marketing, whol...

Joe Sacco: “Palestine”

to types and devaluing them) but it also shows the inadequacy of the various responses to the Holocaust; i.e., they were also mini...

Bullying and How to Address It

other fatal acts. Various efforts have been launched around the nation in an attempt to eradicate bullying. Those that h...

Questions on American History and Politics

elected to the offices of Governor, Lieutenant Governors, Senators, and Congressmen. Black faces dominated the state legislatures...

MEDIA RELATIONS AND THE PROBATION DEPARTMENT

to draft a policy right when a crisis situation is happening. Taking the knee-jerk approach will ensure that the situation will le...

Tobacco Regulation

then it should be remembered that not all smokers become addicted; some are able to quit easily and never take up the habit again....

PUBLIC RELATIONS,SMEs AND THEORIES

PR was almost essential in order to get accurate news out to the public as a companys crisis unfolded (Sorter, 1998). McCusker (20...

ELECTRONIC MEDIA, TRENDS AND SOCIAL IMPACT

relationship. Yet it is these social networking sites that are keeping people in touch with one another from a consumer poi...

GE's Businesses

this slump. Angst in credit markets likely has adversely affected GEs consumer and business finance businesses, as well as its Co...

How Media has Changed Since 9/11

9/11 effect seems to be that people would trust and gravitate toward media as if their lives depended on it. To some extent, the m...

Media Stereotyping of Race and Gender

freedom that I am today had I not begun to oppose that gendered notion of learning that suggests that politics is the realm of mal...

Women's Perception of Female Images in Ads

fashion magazine indicated greater body dissatisfaction than the control group after only a brief exposure to type of advertising ...

Media Violence Influences Teen Violence

the radar," so to speak of most parents as research indicates that once children reach high school, parents rarely check the ratin...

3 Education Research Proposals

policies, implementation and use may occur, impacting different stakeholders. 2. Methodology To assess the way popular media a...

Social theory and Mass Media

media was in response to meeting the needs of the individual, creating a mode by which information could be conveyed to address pe...