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Essays 601 - 630

Choice and Media Planning

campaign proved that advertising on bus shelters only was an effective way advertising. This tells us not only that the medium of ...

Interactive Marketing's Value

taking place at the same time to discourage attention. Other forms of marketing such as direct mail and internet marketing have fe...

Using Mass Media to Argue for Gun Control

incidence of fire breaking out during operations. In one of ABCs 20/20 episodes in 1998, the audience was cautioned that this ha...

Power Shift from Media Owner to Attention Owner

limited for example, just because Miramax has been banned form the distribution not prevented people viewing the film. However e...

21st Century Terrorism

or was considered newsworthy--it blew the Gary Condit scandal off the map--the media coverage was unrelenting. It went on for days...

Media, Sexism, and Racism

male, larger than average with a sports jacket. Further forward is anther stereotype image, the black man with gold chains and a...

Enron and Ethics of the Media

see fit, in spite of how their selfish actions may cause harm or damage to others. Indeed, this is precisely the essence of socia...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Case Study of Dad's Pet Care Company

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

Media, Marketing, Customers, Public Relations, and Marketing Questions

that got more than five million responses" (Aaker, 1996; p. 240). 2. Explain why selling private brands often enables large retail...

Overview of Media Giants Vivendi, News Corporation, and Time Warner

report? Literature Review In 1992, Ben Bagdikian reported that in the United States: * No more than 11 companies control half o...

Oprah Winfrey's Personality Characteristics

something of herself. Instead of hiding herself from her origins, however, she has been remarkably upfront about her origi...

Media and Inappropriate Language

beginning to use foul language more often (The Real Truth, 2005). Another author argues that "What is causing the increased am...

Hands On and Hands Off Approaches to Business Regulation

entertainment, broadcasting computers and telecommunications are all brought together and offered to the consumer as packages even...

California Mixed Media Artist Kiny McCarrick

and the work only shows the back of his head and his body down to just below the waist. Drawn in stark, bold lines, the body is r...

Media Relations and Public Perception

in Chicago. These exhibition are a success as a result of the attendees that are attracted and the exhibitors that want to attend ...

Worldwide Negative Effects of Media Advances

more beneficial than the solitary activity of watching television, or have people merely altered their focus from one screen to an...

How Racism in the Criminal Justice System and Media is Reflected in Literature

In six pages this paper discusses how racism by the media and the criminal justice system is reflected in the novels Native Son, A...

Methods of Qualitative Research

data, the use of the objective viewpoint in the development of qualitative methods suggests the balance between differing perspect...

Social Divisions Reflected and Reinforced by Representation of the Mass Media

culture may be seen as the culture of ordinary people, but has a basis in history, Strinati (1995), argues that this is usually se...

Media Coverage and the Consumption of Alcohol

alcohol as a positively valued activity (Snyder, et al, 2000). In other words, drinking, as it is portrayed in ads for wine, liquo...

Children and the Effects of Media Violence

four hour per day programming incorporates all sorts of fare all the time. It is because of this trend, and the trend to ignore th...

Media News 'Dumbing Down' as a Result of Commercialism

to a public that wants sound bites, simple stories, sensationalism and ideas that are not too complex. It does appear that news me...

Criticla Questions in Modern Society

government, constituting an educated elite while the rest of society was expected merely to follow and obey. Democracy is founded...

A Prototype for a Media Player

many of the present expectations associated with the various controls. This level of recognition helps with the interaction, as le...

Russia's Authoritarian Media

perspective. The free press in the United States is predicated upon the notion of freedom of information, that nothing should be w...

Intercultural Communications and Media Coverage of Political Events

The Internet allowed individuals to access information about, and exchange ideas with, those from other cultures without being lim...

Mass Media, Melting Pot, Sustainable Growth, and Overpopulation Questions Answered

(Anonymous, 1997), thereby deciding which social and political issues are worthy of attention and establishing an unnatural promin...

New Media Technologies and Their Cultural Implications

currently exists does not give content providers absolute control over how users use their material, but it can place some prohibi...

Globalization and Orientalism

anything which did not fit into that perspective was either ignored or discarded as being atypical. From the Western point of view...