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Essays 1351 - 1380

Merrill Lynch: Recommendations for Good Public Relations

to a good cause. A CEO may want to be in the spotlight for some notable achievement. Each of these public relations tactics genera...

ROADMAP FOR A PUBLIC RELATIONS CAMPAIGN

With that in mind, lets take a look at the campaign objectives and risks. Campaign Objectives and Strategic Risks...

History of Cigarette Advertising

I increased the number of smokers greatly (Jensen, 1993). Tobacco companies were manufacturing cigarettes with machines by then an...

UP IN SMOKE: PUBLIC RELATIONS FOR CIGARETTES

praised for its positive response and appropriate reaction to the crsis (Zoulas). The reaction, in other words, was immediate - an...

Coverage of African American Male Celebrities

relatively minor misunderstanding that in the context of his rough neighborhood might have happened to anyone else. Because it is ...

Information: Determining Value And Accuracy

for known facts. However, it is important to realize that bias can - and does - exist even when an author is both qualified and r...

Six Annotated Bibliographies: Eating Disorders and the Media

bibliographies; students will need to format items they use according to the style of their paper. First Bibliography: URL: http...

Communication of McDonald's

the two-way asymmetrical communication model there is communication in both directions, however the company or organisation is sti...

Copyright and Music Streams

when an artists music is played via streaming audio, what is their expectation as far as royalties go? It seems as if royalties ar...

What Is Public Relations

define public relations is because it really means different things to different people. Even the term is confusing. An analytical...

The use of Research Evaluation in Designing a PR Strategy

a campaign to include research evaluation in a marketing scheme, there are questions to be asked. Weinter explains that some quest...

Saving Face: The PR Person in a Crisis

that the company always come out looking good, no matter how egregious their business practices may be. We have seen that too ofte...

Presidential Administration of Richard M. Nixon

In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...

Barnes and Noble's E-Reader

downloadable reading material. Barnes & Noble also jumped on the bandwagon with its e-reader, and this in part is what is donated....

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

American Media Portrayal of UK and Italy Elections

This paper examines how the US media treats elections in the United Kingdom and Italy in 5 pages....

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

NYPD Proposal on a Program of Cultural Diversity

In a paper consisting of five pages the advantages of the NYPD implementing a program of cultural diversity in improving public re...

A Public Relations Business and Art Overview

In ten pages this paper addresses the student contemplating a study of public relations and includes objectives and strategies, va...

U.S., France, and PR

In six pages this paper compares how public relations services are performed in France and in the United States with the increased...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

Procter and Gamble, Public Relations, and Controlling Rumors

to communicate those messages. Politics is the struggle for power and the opportunity for vision and leadership. Public relations...

THE EU, POLICIES AND GLOBAL TRADE

and trade on the global market. In the first scenario above, fining the cartel sent a signal that cartels, with fixed prices, woul...

Popular Press and 'Selling Science'

In four pages this paper discusses public relations, technology and scientific reporting, and the ethics of 'selling science.' Th...

Media and Global Terrorism

In eight pages this paper examines the issue of terrorism and whether or not coverage by the media encourages rather than discoura...

Case Analysis of the Exxon Valdez Alaskan Oil Spill

in his command. Says, Rawl -- who admits that even though he was not personally responsible for the accident, much of the respons...

Global Product Public Relations and an Interview with Sir Richard Sykes

In twelve pages a sample interview with Glaxo Wellcome's chairman considers product public relations in a global marketplace. Ten...

PR Power

take a proactive approach, taking Harry to a drug centre where addicts were, taking a very different approach than would have trad...

Public Relations and Effective Uses

is the customer who makes final judgment on the organizations efforts, or rather it should be the customer making that determinati...

CSR and PR Public Relations: Corporate Social Responsibility (CSR)

and the customers of The Body Shop, the stakeholders involved are those who not only invest directly in the company but also those...