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Essays 1351 - 1380

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Leveraging Shared Media Costs by Using Integrated Marketing Communications

a coordinated marketing approach across various media and advertising channels, is popularly used to promote brand unity and image...

Mythology in Advertising

image South African-ness. The markets of this iconic South African beer would often refer to it as the peoples beer (Talotta, 2000...

The Commonalities and Differences in Research using Focus Groups and Group Interviews

The writer looks at two methods of gathering data for qualitative research; group interviews and the use of focus groups. Each met...

Security Topics

In a paper of four pages, the writer looks at discussion questions related to security. Terrorism is also considered, as well as t...

Media Reporting and the Study Article, A Comparison

This essay offers a comparison between the media article by Pappas (2013) and the research article that describes the study on whi...

The Difference between Perceived and Real Cultural Understanding

Using a scenario provided by the student where an Australian teacher is tutoring a South African student in a higher education set...

Broadcasts and Revenue

This essay explores the issues of profit related to mass media. Like any industry, these corporations must earn a profit to stay i...

Developing a Marketing Communication Plan for a New Product

Using the example of a new vegetarian bread to be launched by Kudler Fine Foods the writer demonstrates the way in which a commun...

Urban Legend or Zeitgeist Myths

still believe that they will get cancer by overuse of their cell phones. By and large, this is not a bad urban legend in that it m...

3 Jewish Websites and the Differences That Exist Between ThemFERENCES

against all, and the ADL is working to stamp this hatred out. The Alliance for Jewish Renewal, also known as ALEPH (which...

Female Sexuality and Racial Differences

female sexuality. This fact is universal. Female sexuality threatens the male on a fundamental level. First and foremost, human be...

Differences Between Dysfunctional and Functional Families

Actions and behaviors therefore are at least partially the result of the inherent relationships that exist within the family. ...

Cultural Differences in an Acquisition

The writer looks at the problems faced by Indian firm Nicholas Piramal India Ltd (NPIL) when acquiring a western firm. The managem...

Television Ratings and Twitter

In a paper of four pages, the writer looks at television ratings and social media. The use of hashtags to promote and measure view...

TV, New Media, and Audience Engagement

yet learned to manipulate the public by means of psychological strategy; indeed, it has not been all that long since marketing cam...

Criminal Profiler Job Description

"an unrealistic career goal for most people without prior experience" (OConnor, 2003). Academic requirements include an undergrad...

A Globalization View

governments (405). For example, the terrorists attacks on the World Trade Centers in New York City on September 11, 2001 caused "s...

'News' and What it Means

radio station or television station (and most of them own all three types)? Control of the types of perspectives that are allowed ...

Labor and the Mechanisms of Social Control

turn would subsidize the churches (Pope 1965). This ultimately resulted in a strong degree of religious control over labor in the ...

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Violent Media and its Cultural Effects

games by young players (Teng, Chong, Siew, & Skoric, 2011). The researchers attempted to produce a "clear consensus" on this subje...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

The Politics and Social Views Concerning Nanotechnology and Nanomaterials

Nanotechnology is a relativity recent science. The writer looks at the way it has been received by discussing the political rheto...

Language and Symbols to Communicate Personal Identity

feminine or masculine identities (Dobkin and Pace, 2006). While disliking the concept of stereotypes, in communicating identity ma...

The Trayvon Martin Case - Deconstructing Media Narratives

what began as an isolated incident in a rural town in Florida has now become an international scandal. The reason for this is that...

Motivations for Adopting Environmental Practices

pressures, motivations, challenges and barriers from the global and the internal perspective need to be considered. The concept ...

The Impacts of Digital Technology on the Production and Consumption of Media in Indonesia

and a range of problems for women, the "New Order" regime under Suharto focused on mass media messages that put women in their pla...